Evolutionary Psychology in the Business Sciences
Editat de Gad Saaden Limba Engleză Hardback – 9 iul 2011
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Specificații
ISBN-13: 9783540927839
ISBN-10: 3540927832
Pagini: 645
Ilustrații: XXVI, 371 p.
Dimensiuni: 155 x 235 x 30 mm
Greutate: 0.76 kg
Ediția:2011
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 3540927832
Pagini: 645
Ilustrații: XXVI, 371 p.
Dimensiuni: 155 x 235 x 30 mm
Greutate: 0.76 kg
Ediția:2011
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
Public țintă
ResearchCuprins
Preface.- Introduction.- Contributions.
Textul de pe ultima copertă
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Caracteristici
Chapters at the intersection of the evolutionary behavioral sciences.
Specific business contexts.
Business in the light of evolution.
Specific business contexts.
Business in the light of evolution.