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Experimental Business Research: Volume III: Marketing, Accounting and Cognitive Perspectives de Rami Zwick

Experimental Business Research: Volume III: Marketing, Accounting and Cognitive Perspectives

Editat de Rami Zwick, Amnon Rapoport
en Limba Engleză Paperback – 29 oct 2010
Experimental Business Research includes papers that were presented at the First Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST), on December 7-10, 1999. The conference was organized by the Center for Experimental Business Research (cEBR) at the HKUST.
The papers presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting.
Experimental Business Research is suitable as a secondary text for a graduate level course, and as a reference for researchers and practitioners in industry.
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Specificații

ISBN-13: 9781441937032
ISBN-10: 144193703X
Pagini: 340
Ilustrații: XVIII, 318 p.
Dimensiuni: 160 x 240 x 18 mm
Greutate: 0.52 kg
Ediția:Softcover reprint of hardcover 1st ed. 2005
Editura: Springer Us
Colecția Springer
Locul publicării:New York, NY, United States

Public țintă

Research

Cuprins

The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use?.- A Behavioral Accounting Study of Strategic Interaction in a Tax Compliance Game.- Information Distribution and Attitudes Toward Risk in an Experimental Market of Risky Assets.- Effects of Idiosyncratic Investments in Collaborative Networks: An Experimental Analysis.- The Cognitive Illusion Controversy: A Methodological Debate in Disguise That Matters to Economists.- Exploring Ellsberg’s Paradox in Vague-Vague Cases.- Overweighing Recent Observations: Experimental Results and Economic Implications.- Cognition In Spatial Dispersion Games.- Cognitive Hierarchy: A Limited Thinking Theory in Games.- Partition Dependence in Decision Analysis, Resource Allocation, and Consumer Choice.- Gender & Coordination.- Updating the Reference Level: Experimental Evidence.- Supply Chain Management: A Teaching Experiment.- Experiment-Based Exams and the Difference Between the Behavioral and the Natural Sciences.

Caracteristici

This is one of the few titles that brings together studies that adopt laboratory based experimental economics methods to study an array of business and policy issues, spanning the entire business domain, including accounting, economics, management, marketing and cognitive science Includes supplementary material: sn.pub/extras

Descriere

Descriere de la o altă ediție sau format:
Experimental Business Research includes papers that were presented at the First Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST), on December 7-10, 1999. The conference was organized by the Center for Experimental Business Research (cEBR) at the HKUST.
The papers presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting.
Experimental Business Research is suitable as a secondary text for a graduate level course, and as a reference for researchers and practitioners in industry.