Fundamentals of Public Relations and Marketing Communications in Canada de Mark Hunter LaVigne

Fundamentals of Public Relations and Marketing Communications in Canada

Contribuţii de Mark Hunter LaVigne Editat de William Wray Carney Contribuţii de Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Van Der Meer, Ashleigh VanHouten Editat de Leah-Ann Lymer Cuvânt înainte de Mike Coates Contribuţii de Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming

en Limba Engleză Paperback – 3 mai 2015

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemen

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Specificații

ISBN-13: 9781772120448
ISBN-10: 1772120448
Pagini: 536
Dimensiuni: 152 x 228 x 28 mm
Greutate: 0.76 kg
Editura: University of Alberta Press
Colecția University of Alberta Press (CA)

Recenzii

"It's a very strong textbook. I think it will be a great teaching tool and a valuable resource for all practitioners." Blair Peberdy, APR, FCPRS (LinkedIn)
"Quite an achievement and much needed. It should be widely used in Canadian universities and colleges." Ira Basen, CBC Spin Cycles