Be Brief. Be Bright. Be Gone.

'Be brief, be bright, be gone" is the philosophy that launched David Currier to a successful career as a pharmaceutical sales representative. Simply stated, this approach encourages aspiring sales professionals to: Be brief-Keep your sales presentations short and to the point. Be bright-Understand your product and its clinical context. Be gone-Respect your customer's time.

But that is only one piece of advice an aspiring representative should retain from this book. This book also covers: Pros and cons of a career in pharma/biotech sales How to land a job with a major pharma/biotech company Getting to know your customers (physicians and hospitals) Selling skills, basic etiquette, sales call basics

.and lots more, including 10 key tips that help ensure long-term career success.

This is the book that top pharmaceutical and biotech sales trainers have asked for

""I wish I read this book when I got started. It is easily the best book I have seen on the subject.""-Ellen F. Simes, Springfield, MA, Pharma/biotech trainer

""Anyone even thinking about a career in the industry should read this book.""-Pam Marinko, Wilmington, NC, Pharma/biotech trainer

""Wow Very well done. Some really good information for folks just starting out-and for veterans like me, too.""-JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales representative