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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference de Naresh K. Malhotra

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Naresh K. Malhotra Jon M. Hawes
en Limba Engleză Hardback – 2 dec 2014
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
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Specificații

ISBN-13: 9783319111001
ISBN-10: 3319111000
Pagini: 528
Ilustrații: XXIX, 497 p.
Dimensiuni: 210 x 279 x 34 mm
Ediția:2015
Editura: Springer International Publishing
Colecția Springer
Seria Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Locul publicării:Cham, Switzerland

Public țintă

Research

Cuprins

Customer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Sales Management and Industrial Marketing.- Research in Progress.- Competitive Session Papers Addendum.

Textul de pe ultima copertă

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
 

Caracteristici

Includes the full proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference Includes contributions related to customer behavior, international marketing, marketing management, sales management and industrial marketing Offers research and insights in the field of marketing Includes supplementary material: sn.pub/extras