Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships Autor Naresh K. Malhotra et al. 14 apr 2016 Paperback Preț: 115.64 lei 3-5 săpt.
Marketing Accountability for Marketing and Non–Marketing Outcomes Review of Marketing Research Autor V. Kumar et al. 26 sep 2021 Hardback Preț: 662.35 lei 727.86 lei 3-5 săpt. | 7-13 zile -9%
Operations Management: Processes and Supply Chains, Global Edition Autor Lee Krajewski et al. 16 iun 2021 Paperback Preț: 511.74 lei 588.21 lei 3-5 săpt. | 7-13 zile -13%
Marketing Research Autor Naresh K. Malhotra 8 mar 2020 Paperback Preț: 541.32 lei 622.21 lei 3-5 săpt. | 7-13 zile -13%
Artificial Intelligence in Marketing Review of Marketing Research Editat de Naresh K. Malhotra et al. 13 mar 2023 Hardback Preț: 824.12 lei 1070.29 lei 6-8 săpt. -23%
Measurement in Marketing Review of Marketing Research Autor Naresh K. Malhotra et al. 11 sep 2022 Hardback Preț: 682.72 lei 886.65 lei 6-8 săpt. -23%
Innovation and Strategy Review of Marketing Research Autor Rajan Varadarajan et al. 28 iun 2018 Hardback Preț: 877.56 lei 1139.69 lei 6-8 săpt. -23%
Qualitative Consumer Research Review of Marketing Research Autor Naresh K. Malhotra et al. 17 aug 2017 Hardback Preț: 852.29 lei 1106.86 lei 6-8 săpt. -23%
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editat de Naresh K. Malhotra 27 mai 2015 Hardback Preț: 631.49 lei 789.36 lei 38-44 zile -20%
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editat de Naresh K. Malhotra et al. 2 dec 2014 Hardback Preț: 637.88 lei 797.35 lei 38-44 zile -20%
Marketing In and For a Sustainable Society Autor Naresh K. Malhotra 4 iul 2016 Hardback Preț: 896.93 lei 1164.85 lei 6-8 săpt. -23%
Brand Meaning Management Autor Naresh K. Malhotra et al. 4 mai 2015 Hardback Preț: 1017.90 lei 1321.95 lei 6-8 săpt. -23%
Review of Marketing Research Review of Marketing Research Autor Naresh K. Malhotra 30 noi 2009 Hardback Preț: 738.93 lei 959.65 lei 6-8 săpt. -23%
Toward a Better Understanding of the Role of Value in Markets and Marketing Review of Marketing Research Autor Stephen L. Vargo et al. 7 iun 2012 Hardback Preț: 993.33 lei 1290.04 lei 6-8 săpt. -23%
Review of Marketing Research Volume 2 Review of Marketing Research Editat de Naresh K. Malhotra 31 oct 2005 Hardback Preț: 778.64 lei 1011.21 lei 6-8 săpt. -23%
Marketing Research Autor Naresh K. Malhotra et al. 7 iun 2017 Paperback Preț: 420.11 lei 482.87 lei Se retipărește -13%