Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships Autor Naresh K. Malhotra et al. 14 apr 2016 Paperback Preț: 113.27 lei 22-36 zile
Marketing Accountability for Marketing and Non–Marketing Outcomes Review of Marketing Research Autor V. Kumar et al. 26 sep 2021 Hardback Preț: 662.35 lei 727.86 lei 22-36 zile | 5-11 zile -9%
Operations Management: Processes and Supply Chains, Global Edition Autor Lee Krajewski et al. 16 iun 2021 Paperback Preț: 511.74 lei 588.21 lei 22-36 zile | 5-11 zile -13%
Marketing Research Autor Naresh K. Malhotra 8 mar 2020 Paperback Preț: 541.32 lei 622.21 lei 22-36 zile | 5-11 zile -13%
Artificial Intelligence in Marketing Review of Marketing Research Editat de Naresh K. Malhotra et al. 13 mar 2023 Hardback Preț: 807.43 lei 1048.61 lei 43-57 zile -23%
Measurement in Marketing Review of Marketing Research Autor Naresh K. Malhotra et al. 11 sep 2022 Hardback Preț: 668.91 lei 868.72 lei 43-57 zile -23%
Innovation and Strategy Review of Marketing Research Autor Rajan Varadarajan et al. 28 iun 2018 Hardback Preț: 859.77 lei 1116.58 lei 43-57 zile -23%
Qualitative Consumer Research Review of Marketing Research Autor Naresh K. Malhotra et al. 17 aug 2017 Hardback Preț: 835.00 lei 1084.42 lei 43-57 zile -23%
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editat de Naresh K. Malhotra 27 mai 2015 Hardback Preț: 631.49 lei 789.36 lei 38-44 zile -20%
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science Editat de Naresh K. Malhotra et al. 2 dec 2014 Hardback Preț: 637.88 lei 797.35 lei 38-44 zile -20%
Marketing In and For a Sustainable Society Autor Naresh K. Malhotra 4 iul 2016 Hardback Preț: 878.75 lei 1141.22 lei 43-57 zile -23%
Brand Meaning Management Autor Naresh K. Malhotra et al. 4 mai 2015 Hardback Preț: 997.25 lei 1295.13 lei 43-57 zile -23%
Review of Marketing Research Review of Marketing Research Autor Naresh K. Malhotra 30 noi 2009 Hardback Preț: 723.96 lei 940.21 lei 43-57 zile -23%
Toward a Better Understanding of the Role of Value in Markets and Marketing Review of Marketing Research Autor Stephen L. Vargo et al. 7 iun 2012 Hardback Preț: 973.19 lei 1263.89 lei 43-57 zile -23%
Review of Marketing Research Volume 2 Review of Marketing Research Editat de Naresh K. Malhotra 31 oct 2005 Hardback Preț: 762.87 lei 990.74 lei 43-57 zile -23%
Marketing Research Autor Naresh K. Malhotra et al. 7 iun 2017 Paperback Preț: 420.11 lei 482.87 lei Se retipărește -13%