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Review of Marketing Research Volume 2: Review of Marketing Research

Editat de Naresh K. Malhotra
en Limba Engleză Hardback – 31 oct 2005
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.
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Specificații

ISBN-13: 9780765613059
ISBN-10: 0765613050
Pagini: 240
Dimensiuni: 176 x 258 x 25 mm
Greutate: 0.58 kg
Editura: M E SHARPE INC
Seria Review of Marketing Research