Developments in Marketing Science: Proceedings of the Academy of Marketing Science

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Editat de Colin L. Campbell

12 ian 2017

Preț: 1183^.34 lei 1557^.02 lei

38-44 zile

-24%

The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Mary Conway Dato-on

7 noi 2014

Preț: 853^.69 lei 1123^.28 lei

38-44 zile

-24%

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Robert L. King

8 mai 2015

Preț: 610^.46 lei 763^.08 lei

38-44 zile

-20%

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Jon M. Hawes et al.

9 iun 2015

Preț: 859^.06 lei 1130^.34 lei

38-44 zile

-24%

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Jon M. Hawes et al.

9 iun 2015

Preț: 884^.73 lei 1164^.12 lei

38-44 zile

-24%

Proceedings of the 1995 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de K. Grant et al.

13 iul 2015

Preț: 862^.46 lei 1134^.82 lei

38-44 zile

-24%

Proceedings of the 1997 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Samsinar MD Sidin et al.

8 iul 2015

Preț: 875^.08 lei 1151^.42 lei

38-44 zile

-24%

Proceedings of the 1993 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de M. Joseph Sirgy et al.

6 iul 2015

Preț: 878^.02 lei 1155^.28 lei

38-44 zile

-24%

Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Ajay K. Manrai et al.

25 iun 2015

Preț: 853^.69 lei 1123^.28 lei

38-44 zile

-24%

Proceedings of the 1998 Multicultural Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Jean-Charles Chebat et al.

9 iun 2015

Preț: 859^.70 lei 1131^.18 lei

38-44 zile

-24%

Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Robert L. King

29 mai 2015

Preț: 562^.85 lei 703^.56 lei

38-44 zile

-20%

Proceedings of the 1996 Multicultural Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Pravat K. Choudhury

9 iun 2015

Preț: 834^.02 lei 1097^.39 lei

38-44 zile

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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Colin L. Campbell

25 iun 2015

Preț: 630^.06 lei 787^.57 lei

38-44 zile

-20%

Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Dheeraj Sharma

10 iun 2015

Preț: 570^.11 lei 712^.64 lei

38-44 zile

-20%

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Leroy Robinson, Jr.

8 dec 2014

Preț: 594^.28 lei 742^.85 lei

38-44 zile

-20%

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Leroy Robinson, Jr.

14 noi 2014

Preț: 1163^.14 lei 1530^.44 lei

38-44 zile

-24%

The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Venkatakrishna V. Bellur et al.

5 mai 2015

Preț: 826^.41 lei 1087^.39 lei

38-44 zile

-24%

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Leroy Robinson, Jr.

dec 2014

Preț: 612^.45 lei 765^.57 lei

38-44 zile

-20%

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Naresh K. Malhotra et al.

2 dec 2014

Preț: 637^.88 lei 797^.35 lei

38-44 zile

-20%

Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Harlan E. Spotts

5 noi 2014

Preț: 408^.56 lei

38-44 zile

Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Harlan E. Spotts

17 noi 2014

Preț: 598^.44 lei 748^.04 lei

38-44 zile

-20%

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Dawn R. Deeter-Schmelz

5 noi 2014

Preț: 614^.62 lei 768^.27 lei

38-44 zile

-20%

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Dheeraj Sharma et al.

3 dec 2014

Preț: 829^.71 lei 1091^.73 lei

38-44 zile

-24%

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Harlan E. Spotts

dec 2014

Preț: 833^.84 lei 1097^.16 lei

38-44 zile

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Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Harlan E. Spotts

18 noi 2014

Preț: 592^.79 lei 740^.99 lei

38-44 zile

-20%

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Harlan E. Spotts

26 noi 2014

Preț: 588^.45 lei 735^.57 lei

38-44 zile

-20%

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Harlan E. Spotts et al.

21 noi 2014

Preț: 857^.28 lei 1128^.00 lei

38-44 zile

-24%

New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Melissa Moore et al.

26 noi 2014

Preț: 818^.81 lei 1077^.38 lei

38-44 zile

-24%

Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Krzysztof Kubacki

3 noi 2014

Preț: 1163^.84 lei 1531^.37 lei

38-44 zile

-24%

Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Venkatakrishna V. Bellur et al.

10 noi 2014

Preț: 612^.45 lei 765^.57 lei

38-44 zile

-20%

Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Kirk Plangger

3 noi 2015

Preț: 613^.50 lei 766^.88 lei

38-44 zile

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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Kenneth D. Bahn

iun 2015

Preț: 858^.70 lei 1129^.86 lei

38-44 zile

-24%

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Jay D. Lindquist

9 iun 2015

Preț: 851^.10 lei 1119^.87 lei

38-44 zile

-24%

Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Luca Petruzzellis et al.

28 iun 2016

Preț: 840^.36 lei 923^.46 lei

22-36 zile

-9%

Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Patricia Rossi

9 sep 2018

Preț: 1645^.41 lei 2165^.02 lei

38-44 zile

-24%

Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Robert L. King

28 mai 2015

Preț: 635^.13 lei 747^.21 lei

22-36 zile

-15%

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Bruna Jochims et al.

15 mar 2024

Preț: 1146^.35 lei 1508^.36 lei

38-44 zile

-24%

Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Vincent Jeseo et al.

16 mar 2024

Preț: 1084^.80 lei 1322^.93 lei

43-57 zile

-18%

Welcome to The New Normal: Life After The Chaos: Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Vincent Jeseo et al.

4 ian 2024

Preț: 1090^.53 lei 1329^.91 lei

43-57 zile

-18%

Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Juliann Allen et al.

iul 2023

Preț: 1368^.54 lei 1668^.95 lei

43-57 zile

-18%

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Felipe Pantoja et al.

6 apr 2023

Preț: 1368^.40 lei 1668^.79 lei

43-57 zile

-18%

Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Felipe Pantoja et al.

18 sep 2021

Preț: 942^.86 lei 1149^.82 lei

43-57 zile

-18%

Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Shuang Wu et al.

16 iun 2021

Preț: 1371^.95 lei 1673^.11 lei

43-57 zile

-18%

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Patricia Rossi et al.

2 apr 2019

Preț: 1818^.18 lei 2217^.30 lei

43-57 zile

-18%

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Michael W. Obal et al.

13 dec 2015

Preț: 1076^.36 lei 1416^.26 lei

38-44 zile

-24%

Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Mark D. Groza et al.

23 dec 2015

Preț: 1379^.83 lei 1682^.71 lei

43-57 zile

-18%

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Nina Krey et al.

28 noi 2018

Preț: 1801^.53 lei 2196^.98 lei

43-57 zile

-18%

Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Maximilian Stieler

14 iun 2017

Preț: 1617^.89 lei 2128^.81 lei

38-44 zile

-24%

Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Nina Krey et al.

6 dec 2017

Preț: 1224^.58 lei 1493^.39 lei

43-57 zile

-18%

Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Patricia Rossi et al.

18 noi 2017

Preț: 1200^.75 lei 1464^.33 lei

43-57 zile

-18%

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Vinay Kothari et al.

iun 2015

Preț: 873^.73 lei 1149^.63 lei

38-44 zile

-24%

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Kacy Kyungok Kim

11 mar 2016

Preț: 1233^.07 lei 1503^.74 lei

43-57 zile

-18%

Proceedings of the 1988 International Conference of Services Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Edward G. Thomas et al.

9 iun 2015

Preț: 830^.18 lei 1092^.35 lei

38-44 zile

-24%

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Charles H. Noble

16 mar 2015

Preț: 846^.91 lei 1114^.35 lei

38-44 zile

-24%

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de John B. Ford et al.

19 mar 2015

Preț: 863^.52 lei 1136^.22 lei

38-44 zile

-24%

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Elizabeth J. Wilson et al.

6 feb 2015

Preț: 610^.96 lei 763^.71 lei

38-44 zile

-20%

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Elizabeth J. Wilson et al.

6 feb 2015

Preț: 602^.97 lei 753^.71 lei

38-44 zile

-20%

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Roger Gomes

6 feb 2015

Preț: 829^.01 lei 1090^.80 lei

38-44 zile

-24%

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Michael Levy et al.

16 mar 2015

Preț: 891^.10 lei 1172^.50 lei

38-44 zile

-24%

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Elizabeth J. Wilson et al.

30 ian 2015

Preț: 624^.60 lei 780^.76 lei

38-44 zile

-20%

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Victoria L. Crittenden

30 mar 2015

Preț: 861^.46 lei 1133^.51 lei

38-44 zile

-24%

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de B. J. Dunlap

27 ian 2015

Preț: 866^.94 lei 1140^.72 lei

38-44 zile

-24%

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Howard S. Gitlow et al.

9 iun 2015

Preț: 613^.32 lei 766^.65 lei

38-44 zile

-20%

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de John C. Rogers III et al.

13 iul 2015

Preț: 879^.91 lei 1157^.77 lei

38-44 zile

-24%

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Naresh K. Malhotra

27 mai 2015

Preț: 631^.49 lei 789^.36 lei

38-44 zile

-20%

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Colin Campbell et al.

2 dec 2015

Preț: 1177^.97 lei 1549^.97 lei

38-44 zile

-24%

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science