Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Editat de Harlan E. Spottsen Limba Engleză Hardback – 18 noi 2014
This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 637.85 lei 6-8 săpt. | |
Springer International Publishing – 24 sep 2016 | 637.85 lei 6-8 săpt. | |
Hardback (1) | 592.79 lei 38-44 zile | |
Springer International Publishing – 18 noi 2014 | 592.79 lei 38-44 zile |
Din seria Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- 15% Preț: 635.13 lei
- 9% Preț: 840.36 lei
- 24% Preț: 1150.53 lei
- 24% Preț: 863.52 lei
- 24% Preț: 884.73 lei
- 24% Preț: 830.18 lei
- 24% Preț: 834.02 lei
- 20% Preț: 598.44 lei
- 20% Preț: 610.96 lei
- 20% Preț: 570.11 lei
- 24% Preț: 858.70 lei
- 24% Preț: 818.81 lei
- 24% Preț: 878.02 lei
- 20% Preț: 614.62 lei
- 24% Preț: 862.46 lei
- 20% Preț: 624.60 lei
- 20% Preț: 562.85 lei
- 24% Preț: 1163.14 lei
- 24% Preț: 861.46 lei
- 24% Preț: 1177.97 lei
- 20% Preț: 613.50 lei
- 24% Preț: 866.94 lei
- 20% Preț: 612.45 lei
- 24% Preț: 833.84 lei
- 20% Preț: 613.32 lei
- 24% Preț: 851.10 lei
- 20% Preț: 588.45 lei
- 24% Preț: 859.06 lei
- Preț: 408.56 lei
- 20% Preț: 610.46 lei
- 24% Preț: 846.91 lei
- 24% Preț: 875.08 lei
- 20% Preț: 612.45 lei
- 24% Preț: 859.70 lei
- 24% Preț: 829.01 lei
- 24% Preț: 853.69 lei
- 24% Preț: 829.71 lei
- 24% Preț: 873.73 lei
- 24% Preț: 891.10 lei
- 20% Preț: 630.06 lei
- 24% Preț: 853.69 lei
- 18% Preț: 1379.83 lei
- 20% Preț: 602.97 lei
- 24% Preț: 1076.36 lei
- 24% Preț: 879.91 lei
- 20% Preț: 631.49 lei
- 20% Preț: 594.28 lei
- 24% Preț: 1163.84 lei
Preț: 592.79 lei
Preț vechi: 740.99 lei
-20% Nou
Puncte Express: 889
Preț estimativ în valută:
113.48€ • 117.96$ • 94.09£
113.48€ • 117.96$ • 94.09£
Carte tipărită la comandă
Livrare economică 01-07 februarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9783319118475
ISBN-10: 3319118471
Pagini: 280
Ilustrații: XXXIV, 280 p.
Dimensiuni: 210 x 279 x 25 mm
Ediția:2015
Editura: Springer International Publishing
Colecția Springer
Seria Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Locul publicării:Cham, Switzerland
ISBN-10: 3319118471
Pagini: 280
Ilustrații: XXXIV, 280 p.
Dimensiuni: 210 x 279 x 25 mm
Ediția:2015
Editura: Springer International Publishing
Colecția Springer
Seria Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Locul publicării:Cham, Switzerland
Public țintă
ResearchCuprins
Blueprinting and Strategy for Service Providers and Buyers.- Export Strategies and Global Markets.- Demographic Perspectives of Consumer Behavior.- European Perspectives on B2B Marketing.- Branding Decisions and Buyer-Seller Relationships in Global Markets.- Developments in Sales Management.- Advances in Research Methodology I.- e-Shopping and Website Loyalties.- The Internet, E-Commerce, and Marketing in LDCs.- EM Potpourri.- Marketing Implementation and Value Creation.- Ethics Responsibility.- Brand Issues: Image, Extensions and Relationships.- New Horizons in Business-to-Business Marketing.- Cross-Cultural Perspectives in International Marketing.- Advances in Research Methodology II.- Works-In-Progress: Ethics, Trust and Responsibility in a Dynamic Marketing Environment.- Controversial, Peer Recommendations, and Vulnerable Consumer Issues.- Modes of Online Value Creation.- Relationships and Trust in Buyer-Supplier Interactions.- New Trends in Education.- Price Promotion and Drivers on Customer Retentions.- How Consumers are Affected by Advertising and What They Believe as a Result.- Loyalty Issues.- Trust.- Commitment, e-Service Quality, Personal Value on Provider-Customer Relationships.- Behavioral Issues in Advertising, CRM, and Developing Economies.- Frameworks and Orientations for Investigating Retail Stores Images and C2C Dynamics.- Academy of Marketing Science Outstanding Teachers in Marketing.- CRM: Furthering Customer Relations.- Issues and Decisions in Emerging Markets.- The Contextual Interface of Online Consumption.- Emerging Issues in Business to Business Marketing.- Critical Evaluations of Educational Issues.- Chinese and Japanese Marketing Practices.- New Findings in Consumer Behavior and (Corporate) Brand Management.- Issues in Education.- Exploring Issues in Field Sales.- The Euro and the European Union: New Challenges for Marketing.- Cross-Cultural Comparisons.- Consumer Choice and Decision Making.- International Issues, Information Search,and Advertising.- Overseas Entry of SMEs, Service Marketers, and Joint Ventures.- Addendum to the 2002 Proceedings.
Textul de pe ultima copertă
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Caracteristici
Includes the full proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference Offers cutting edge research and insights in the field of marketing Includes contributions related to marketing research, marketing strategy, and consumer behavior Includes supplementary material: sn.pub/extras