Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Editat de Patricia Rossien Limba Engleză Paperback – 9 sep 2018
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society.
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Specificații
ISBN-13: 9783319837130
ISBN-10: 3319837133
Pagini: 1595
Ilustrații: XLIV, 1595 p. 53 illus., 30 illus. in color. In 2 volumes, not available separately.
Dimensiuni: 155 x 235 mm
Ediția:Softcover reprint of the original 1st ed. 2017
Editura: Springer International Publishing
Colecția Springer
Seria Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Locul publicării:Cham, Switzerland
ISBN-10: 3319837133
Pagini: 1595
Ilustrații: XLIV, 1595 p. 53 illus., 30 illus. in color. In 2 volumes, not available separately.
Dimensiuni: 155 x 235 mm
Ediția:Softcover reprint of the original 1st ed. 2017
Editura: Springer International Publishing
Colecția Springer
Seria Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Locul publicării:Cham, Switzerland
Cuprins
Advertising Communication.- Branding and Brand Management.- Business-to-Business Marketing.- Cause- and Health-related Marketing and Consumer Well-being.- Children, Family and/or Senior Marketing.- Consumer Decision Making.- Cross-Cultural, Multicultural and/or International Marketing.- Digital and/or Internet Communication.- Ethics, Social Responsibility, Environmental and/or Sustainable Marketing.- Fashion and/or Luxury Marketing.- Marketing in Emerging Markets.- Marketing Research: Methods, Measures, Analytics and/or Big Data Research.- Marketing Strategy.- New Product (Service) Innovations, Creativity, Pricing and/or Customer Value.- Personal Selling and Sales Management.- Relationship/Services/Customer Relationship Marketing.- Retailing.- Social Media Marketing.- Sponsorship-linked Communication and/or Product Placement.- Supply Chain Management, Channel and/or Distribution Marketing.- Tourism, Hospitality and/or Environmental Marketing.- Wine and/or Food Marketing.
Textul de pe ultima copertă
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society.
Caracteristici
Presents the full proceedings of the 19th Annual Academy of Marketing Science (AMS) World Marketing Congress Provides solid research methodology, theory and practice in marketing Includes topics such as consumer behavior, marketing management, ethics and digital marketing Includes supplementary material: sn.pub/extras