Cantitate/Preț
Produs
Total produse
Vezi coșul
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference de Naresh K. Malhotra

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Naresh K. Malhotra Jon M. Hawes
en Limba Engleză Paperback – 24 sep 2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 65661 lei  6-8 săpt.
  Springer International Publishing – 24 sep 2016 65661 lei  6-8 săpt.
Hardback (1) 63788 lei  38-44 zile
  Springer International Publishing – 2 dec 2014 63788 lei  38-44 zile

Din seria Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Preț: 65661 lei

Preț vechi: 77247 lei
-15% Nou

Puncte Express: 985
Preț estimativ în valută:
12566€ • 13091$ • 10448£

Carte tipărită la comandă

Livrare economică 08-22 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783319385563
ISBN-10: 3319385569
Pagini: 526
Ilustrații: XXIX, 497 p.
Dimensiuni: 210 x 279 mm
Greutate: 1.18 kg
Ediția:Softcover reprint of the original 1st ed. 2015
Editura: Springer International Publishing
Colecția Springer
Seria Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Locul publicării:Cham, Switzerland

Cuprins

Customer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Sales Management and Industrial Marketing.- Research in Progress.- Competitive Session Papers Addendum.

Textul de pe ultima copertă

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
 

Caracteristici

Includes the full proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference Includes contributions related to customer behavior, international marketing, marketing management, sales management and industrial marketing Offers research and insights in the field of marketing Includes supplementary material: sn.pub/extras