It's easy to see your business slowing down during tough times. You might think this is completely normal. However, a handful of business owners always prosper during hard times. But how? What does a business need in order to excel during an economic downturn? Now you'll learn the secrets. From learning to attract more customers and maximising their worth to your company, now you'll get an insiders look into how the most dynamic companies stay profitable during leaner times. You'll even see how to convert your customers into active business proponents, and even keep your best business customers for a much longer period of time.