The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.
But Dr Brent Coker has been researching the techniques and science behind the world s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can t resist sharing.
" Finally, here's a book that reveals the secrets about how to make the myth a reality. I can't wait to put these ideas into action.""
Steve Farber. Author, The Radical Leap
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" A fascinating deep dive into what drives us to share "
Pamela Meyer, CEO Calibrate, and Top 20 TED speaker
" Brent's work will help you improve your odds substantially "
The ad man Rory H Sutherland. Vice Chairman of Ogilvy & Mather
" A must read for any business hoping go viral for the right reasons."
"Brent Coker is a master at unravelling the mystery of how to use social media to spread your message. "
Emily Rice, Senior Reporter, Nine News
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" One does not go viral, one has to read Brent s book first to understand the dynamics of becoming worthy of sharing. "
Brian Solis, author of X: The Experience When Business Meets Design "