Good News!: How to Get the Best Possible Media Coverage for Your School

en Limba Engleză Paperback – 10 mai 2000

This is a book that gives specific step-by-step guidelines for successful school/public relations. Written so that an inexperienced person at a school can service as the public relations specialist.

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Specificații

ISBN-13: 9780761975076
ISBN-10: 0761975071
Pagini: 128
Dimensiuni: 216 x 279 x 10 mm
Greutate: 0.38 kg
Ediția:1
Editura: SAGE Publications
Colecția Corwin
Locul publicării:Thousand Oaks, United States

Recenzii

"Practical, real-world applications for obtaining positive press for rough situations."

"A hot topic! This book is tailored to help schools when intersecting with the media."

Cuprins

Using 'The Bleiker Lifepreserver' for Positive School-Community Relations
Building Credibility and Accountability with the Community
Developing a Communications Plan
Creating a Positive Relationship with the Media
Crisis Communications
Schools in Turmoil
Forming Partnerships in Communications
Designing Newsletters and Web Sites

Descriere

This step-by-step guide shows how to create a positive public perception of your school — even if you have no background in public relations. Through real-life scenarios, you'll learn valuable and easy strategies to create goodwill for your school.

Papetărie, jocuri, reviste