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Google: Corporations That Changed the World

Autor Virginia Scott
en Limba Engleză Hardback – 29 oct 2008 – vârsta până la 17 ani
It's the American dream-start a company, make a fortune, and retire early. But to become multimillionaires in their twenties, as Google founders Larry Page and Sergey Brin did, boggles the mind. All they did, after all, is come up with a better way to search for things on the Internet, right? Only in part. No company achieves a market value in the range of $172 billion (in early 2008) based on a single good idea. This new entry in the Corporations That Changed the World series shows how Google exploited the rage for click through ads, instant news, mapping and satellite imagery, email, and more to create a high-tech behemoth that has done nothing less than change the way we work and live.Chapters in the book: . Explain the importance of the company and the essential disruptions it introduced that changed business forever. -Detail Google's origins and brief history. Present biographies of the founders and the historical context in which they launched the company. -Explain Google's strategies and innovations. Show how Google's treatment of employees-food for free, concierge services, laundry facilities, and more-set the bar high for any company eager to attract the best and brightest. Assess Google's impact on society, technology, processes, methods, etc. (Huge, considering that the company's name has become a verb in the English language!). Show how Google beat Yahoo and other companies working hard to create a roadmap of the Internet. -Detail financial results over the years. Predict Google's future prospects and successes. In addition, author Virginia Scott offers special features that include a look at the colorful people associated with Google, interesting trivia, ethical issues and controversies, a focus on products, what its detractors have to say, and a look at where the company is headed. Google-a company that changed, and is changing, the world.
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Specificații

ISBN-13: 9780313351273
ISBN-10: 0313351279
Pagini: 168
Dimensiuni: 156 x 235 x 18 mm
Greutate: 0.39 kg
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Corporations That Changed the World

Locul publicării:New York, United States

Notă biografică

Virginia Scott is a freelance instructional designer for colleges, universities, and private companies. Her clients have included the University of Virginia, the University of Colorado, the State of Maryland, Thomson Learning, and others. She also teaches online courses for colleges. The author of the Agile Manager's Guide to Training for Excellence, she holds an M.A. and M.Ed. from the University of Virginia.

Cuprins

AcknowledgmentsIntroductionChapter 1 Meet Google's FoundersChapter 2 The Origin and History of GoogleChapter 3 Internet Search: The Historical ContextChapter 4 What Made Google So Much Better?Chapter 5 The Wonderful World of Work and Play at GoogleChapter 6 How Google Uses Fun to Attract CustomersChapter 7 Google PhilanthropyChapter 8 Google and EducationChapter 9 Using Google to Make MoneyChapter 10 Google ControversiesChapter 11 The Future of GoogleAppendicesA: Learning More about GoogleB: A Selected List of Google Web AddressesC: Google's Financial PerformanceIndex

Recenzii

.A useful work for anyone wanting a readable overview of Google and its impact on society. Recommended. General readers and lower-division undergraduate students.
The author's writing, although very detailed, is concise, easy to understand, and never too technical. Descriptions of how users have benefitted from Google technologies are accompanied by examples. This book is invaluable to those interested in Google and how it became the most popular search engine on the Web despite never advertising itself. Students with reports to write will appreciate the book's organization and moments of less formal, more conversational writing.
Considering its light tone and easy reading, Scott's Google would seem to be most at home in a middle or perhaps high school library, or in the hands of the reader needing only a quick and simple overview of the corporation whose approach to information retrieval, as the Corporations That Changed the World series posits, changed the way we live.