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Uber de B. Yasanthi Perera

Uber: Corporations That Changed the World

Autor B. Yasanthi Perera, Pia A. Albinsson
en Limba Engleză Hardback – 15 ian 2020 – vârsta până la 17 ani

Americans are so used to using Uber today instead of or in addition to taxi cabs that the name of the innovative ride-sharing company has almost become a verb, as in "to Uber" somewhere. It's hard to remember that Uber has been around only since 2010. In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber, along with Airbnb, is considered one of the most important case studies in the Sharing Economy.

However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.

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Specificații

ISBN-13: 9781440864247
ISBN-10: 1440864241
Pagini: 256
Dimensiuni: 156 x 235 x 18 mm
Greutate: 0.54 kg
Editura: Bloomsbury Publishing
Colecția Greenwood
Seria Corporations That Changed the World

Locul publicării:New York, United States

Caracteristici

Delivers a comprehensive overview of Uber's technological innovations, global expansion, and business model

Notă biografică

B. Yasanthi Perera, PhD, is assistant professor of business ethics at Brock University, Canada.Pia A. Albinsson, PhD, is associate professor of marketing at Appalachian State University.

Cuprins

Foreword by Merlyn A. GriffithsPreface and AcknowledgmentsIntroductionChapter 1 Uber: The Origin and EvolutionChapter 2 Uber's Shapers and Movers: The Leadership Team, Past and PresentChapter 3 Uber's Innovations, Collaborations, and Expansion into New Industries in the Gig EconomyChapter 4 Controversies: Uber in the NewsChapter 5 Remaking the CultureChapter 6 From "Moving Forward" to "Doors Are Always Opening": Connecting with Driver Partners, Users, and the CommunityChapter 7 Moving Forward: The Race to Go PublicIndex

Descriere

Americans are so used to using Uber today instead of or in addition to taxi cabs that the name of the innovative ride-sharing company has almost become a verb, as in "to Uber" somewhere. It's hard to remember that Uber has been around only since 2010. In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber, along with Airbnb, is considered one of the most important case studies in the Sharing Economy.

 

However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.