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Green Marketing: A Case Study of the Sub-Industry in Turkey de A. Kirgiz

Green Marketing: A Case Study of the Sub-Industry in Turkey

Autor A. Kirgiz
en Limba Engleză Hardback – 29 oct 2015
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
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Specificații

ISBN-13: 9781137535870
ISBN-10: 1137535873
Pagini: 153
Ilustrații: XVIII, 153 p.
Dimensiuni: 140 x 216 x 14 mm
Greutate: 0.37 kg
Ediția:1st ed. 2016
Editura: Palgrave Macmillan UK
Colecția Palgrave Pivot
Locul publicării:London, United Kingdom

Cuprins

1. Sustainable Green Marketing 2. Green Marketing Mix 3. Green Consumers and Marketing 4. The Turkish Automotive Sub-Industry 5. A Case From Turkey: SA-BA

Recenzii

'Despite being pushed back in the agenda because of today's global financial crisis, the most critical topics of the 21st century will continue to be 'sustainable future', 'sustainable growth', 'inclusive growth', and 'green growth'. Ayca Can Kirgiz has written a significant book that sets light to 'green marketing', which is one of the supranational and regional companies' major competitive areas in the near future. Beyond being a critical topic in the management strategies of the companies, 'green marketing' is, at the same time, about social responsibility. The way for Turkey to protect its position among the G-20 countries in the 21st century is to adopt these topics as her primary agenda. I congratulate Ayca Can Kirgiz'
- Economist Prof. Dr. Kerem Alkin

Notă biografică

Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many articles and books in this field. her interests include Marketing, Brand Management, Integrated Marketing Communications and Business Administration.