Cantitate/Preț
Produs
Total produse
Vezi coșul
Handbook of Integrated CSR Communication de Sandra Diehl

Handbook of Integrated CSR Communication: CSR, Sustainability, Ethics & Governance

Editat de Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
en Limba Engleză Hardback – 6 ian 2017
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 177370 lei  43-57 zile
  Springer International Publishing – 7 iul 2018 177370 lei  43-57 zile
Hardback (1) 68886 lei  22-36 zile +4452 lei  6-12 zile
  Springer International Publishing – 6 ian 2017 68886 lei  22-36 zile +4452 lei  6-12 zile

Din seria CSR, Sustainability, Ethics & Governance

  • 15% Disciplining the Undisciplined?: Perspectives from Business, Society and Politics on Responsible Citizenship, Corporate Social Responsibility and Sustainability
    Preț: 62811 lei
  • 18% Populism and Accountability: Interdisciplinary Researches on Active Citizenship
    Preț: 87188 lei
  • Corporate Digital Responsibility: Managing Corporate Responsibility and Sustainability in the Digital Age
    Preț: 40074 lei
  • 18% Net Zero Economy, Corporate Social Responsibility and Sustainable Value Creation: Exploring Strategies, Drivers, and Challenges
    Preț: 97336 lei
  • 20% Family Firms and Local Roots: Implications on Economic Performance and Corporate Social Responsibility
    Preț: 69010 lei
  • 15% Sustainability in a Digital World: New Opportunities Through New Technologies
    Preț: 49088 lei
  • 20% Corporate Social Responsibility in a Dynamic Global Environment: Sustainable Management in Challenging Times
    Preț: 87987 lei
  • 15% Building New Bridges Between Business and Society: Recent Research and New Cases in CSR, Sustainability, Ethics and Governance
    Preț: 62681 lei
  • 15% Corporate Social Responsibility in Sub-Saharan Africa: Sustainable Development in its Embryonic Form
    Preț: 62887 lei
  • 24% Corporate Social Responsibility and Governance: Theory and Practice
    Preț: 70086 lei
  • Future Viability, Business Models, and Values: Strategy, Business Management and Economy in Disruptive Markets
    Preț: 36668 lei
  • Social Innovation: Solutions for a Sustainable Future
    Preț: 41204 lei
  • 19% Responsible Investment Banking: Risk Management Frameworks, Sustainable Financial Innovation and Softlaw Standards
    Preț: 54968 lei
  • 20% Corporate Social Responsibility and Discrimination: Gender Bias in Personnel Selection
    Preț: 56785 lei
  • 20% Legal Regulation of Corporate Social Responsibility: A Meta-Regulation Approach of Law for Raising CSR in a Weak Economy
    Preț: 57548 lei
  • 24% The Dynamics of Corporate Social Responsibility: A Critical Approach to Theory and Practice
    Preț: 75044 lei
  • 24% Corporate Governance in Emerging Markets: Theories, Practices and Cases
    Preț: 82299 lei
  • 18% Corporate Social Responsibility in India: Cases and Developments After the Legal Mandate
    Preț: 97487 lei
  • 24% Stages of Corporate Social Responsibility: From Ideas to Impacts
    Preț: 69225 lei
  • 20% Mindful Change in Times of Permanent Reorganization: Organizational, Institutional and Sustainability Perspectives
    Preț: 56785 lei
  • Corporate Social Responsibility: Challenges, Opportunities and Strategies for 21st Century Leaders
    Preț: 37776 lei
  • 19% Sustainable Value Chain Management: Delivering Sustainability Through the Core Business
    Preț: 44615 lei
  • Public Management as Corporate Social Responsibility: The Economic Bottom Line of Government
    Preț: 36737 lei
  • 20% Social Audit Regulation: Development, Challenges and Opportunities
    Preț: 57629 lei
  • 20% Key Initiatives in Corporate Social Responsibility: Global Dimension of CSR in Corporate Entities
    Preț: 58727 lei
  • 20% Cultural Roots of Sustainable Management: Practical Wisdom and Corporate Social Responsibility
    Preț: 56507 lei
  • 20% Corporate Social Responsibility in Asia: Practice and Experience
    Preț: 56588 lei
  • 20% Social Responsibility Education Across Europe: A Comparative Approach
    Preț: 56816 lei
  • 24% Dictionary of Corporate Social Responsibility: CSR, Sustainability, Ethics and Governance
    Preț: 82245 lei
  • 20% Corporate Governance and Corporate Social Responsibility of Indian Companies
    Preț: 55886 lei
  • 24% Sustainability and Human Resource Management: Developing Sustainable Business Organizations
    Preț: 106003 lei
  • 24% Corporate Social Responsibility: Academic Insights and Impacts
    Preț: 79283 lei
  • 20% Resource Curse or Cure ?: On the Sustainability of Development in Western Australia
    Preț: 57375 lei
  • 24% Implementing Sustainability Strategies in Networks and Clusters: Principles, Tools, and New Research Outcomes
    Preț: 58398 lei
  • CSR in Private Enterprises in Developing Countries: Evidences from the Ready-Made Garments Industry in Bangladesh
    Preț: 37575 lei
  • 24% Ethical Leadership in Organizations: Concepts and Implementation
    Preț: 63762 lei
  • Chinese Strategic Decision-making on CSR
    Preț: 37709 lei
  • 24% Corporate Social Responsibility and Diversity Management: Theoretical Approaches and Best Practices
    Preț: 74454 lei
  • 20% Corporate Social Responsibility in Europe: United in Sustainable Diversity
    Preț: 59347 lei
  • 20% Higher Education in a Sustainable Society: A Case for Mutual Competence Building
    Preț: 57375 lei
  • 19% Sustainable Entrepreneurship: Business Success through Sustainability
    Preț: 43762 lei
  • Responsible Tourism and CSR: Assessment Systems for Sustainable Development of SMEs in Tourism
    Preț: 36590 lei
  • Ethics and Diversity in Business Management Education: A Sociological Study with International Scope
    Preț: 35350 lei
  • Sustainable Development and CSR in China: A Multi-Perspective Approach
    Preț: 36668 lei

Preț: 68886 lei

Nou

Puncte Express: 1033
Preț estimativ în valută:
13185€ • 13742$ • 10976£

Carte disponibilă

Livrare economică 16-30 decembrie
Livrare express 30 noiembrie-06 decembrie pentru 5451 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783319446981
ISBN-10: 3319446983
Pagini: 628
Ilustrații: XIII, 501 p. 47 illus., 2 illus. in color.
Dimensiuni: 155 x 235 x 29 mm
Greutate: 0.89 kg
Ediția:1st ed. 2017
Editura: Springer International Publishing
Colecția Springer
Seria CSR, Sustainability, Ethics & Governance

Locul publicării:Cham, Switzerland

Cuprins

The Concept of Integrated CSR Communication - Introduction and Definition.- Part I: Theroretical Foundations of Integrated CSR Communication.- Part II: Managerial Aspects of Integrated CSR Communication.- Part III: Integrated CSR Communication and New Media.- Part IV: Intercultural Integrated CSR Communication.- Part V: Special Topics of Intercultural Integrated CSR Communication.- Research Outlook an Conclusion.  

Notă biografică

Sandra Diehl is Associate Professor and Vice Head of the Department of Media and Communications at Alpen-Adria University of Klagenfurt, Austria. She received her Ph.D. and her habilitation in Business Administration from Saarland University in Germany. Her research interest include media and convergence management, international and intercultural advertising, CSR and health communication. Sandra Diehl has published in numerous journals, such as the International Journal of Advertising, Media Psychology, Advances in International Marketing, Advances in Consumer Research, the International Marketing Review, and European Advances in Consumer Research. She has authored and edited several books, among them Advances in Advertising Research and Media and Convergence Management. She has international teaching experience and instructs undergraduate and graduate students. She is also board member of the European Advertising Academy.
Matthias Karmasin is director of the Institute forComparative Media and Communication Studies  of the Austrian Academy of Sciences and the AAU (Alpen-Adria University Klagenfurt). Furthermore, he is a full professor and chair for media and communications at the Alpen-Adria University of Klagenfurt, Austria. He is corresponding member of the philosophic-historic class of the Austrian Academy of Sciences. He is an expert for media accountability and he has published extensively on media ethics and media management, organisational communication, communication theory and media practice. Karmasin has developed the media stakeholders’ theory. Recently, he has published an empirical study about the Austrian media and their managers. His professional experiences include business consultancy as cofounder of Medienhaus Wien  and several stations abroad (mainly in the US and Germany).
ground-position: initial; background-repeat: initial;">Barbara Mueller is a Professor of advertising in the School of Journalism & Media Studies at San Diego State University. She received her Ph.D. in communications from the University of Washington. Her research interests concentrate on the role of culture in international advertising, in addition to marketing to children and pharmaceutical advertising. Her work has appeared in numerous national and international journals, and she serves on the editorial board of the Journal of Advertising.  She is the author of "Dynamics of International Advertising: Theoretical and Practical Perspectives" (Peter Lang, 3rd Edition, in press); "Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives" (Peter Lang, 2008); and co-author (with Katherine Toland Frith) of "Advertising and Societies: Global Perspectives" (Peter Lang, 2nd Edition, 2010). She has taught courses in international advertising and international consumer behaviour in Austria and Malta, as well as lectured in Germany and the Ukraine. Additionally, she has developed an online course on international advertising for the University of Leicester, England.
Ralf Terlutter is Head of the Department of Marketing and International Management and program director of the English master program International Management at Alpen-Adria University Klagenfurt, Austria. He is co-founder of the European Advertising Academy (EAA) and was president of the EAA between 2010 and 2012. His work has appeared in numerous journals, including the Journal of Advertising, International Journal of Advertising, Media Psychology, International Marketing Review, European Management Journal, Journal of Medical Internet Research, among others. Ralf Terlutter has lectured in Austria, Germany, the USA, China, Spain and Croatia. He received his Ph.D. from Saarland University, Germany. Then he worked for the international management consultancy Droege & Comp. AG, Düsseldorf, Germany. His current research focus is on international advertising, CSR communication, health communication, and communication in new media.
Franzisca Weder is Associate Professor at the Department of Media and Communication at Alpen-Adria University Klagenfurt, Austria. She has lectured from undergraduate to postgraduate level in the USA (University of Alabama, Dep. of Telecommunication and Film), Germany (University of Eichstätt-Ingolstadt, School of Journalism), Australia (RMIT Melbourne, School of Media and Communication) and New Zealand (University of Waikato, Dep. of Management Communication). Franzisca Weder wrote her doctoral thesis on communication networks and health campaigns and her habilitation (2nd phd) on sustainability communication and public discourses about corporate responsibility. Franzisca Weder’s teaching and research experience and therefore extensive publications are in the fields of Organizational Communication & Public Relations, Media Ethics, Sustainability and CSR Communication, Health Communication and Stakeholder Engagement and Participation. 

Textul de pe ultima copertă

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR.
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Caracteristici

Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication