"In this day of strong competition and high expectations, service is everything and the "WOW" Experience can separate you from your competition" No matter what business or organization we are involved in there is always one common thread, the customer. Creating and providing "WOW" experiences means we need to begin thinking in a different way. We need to change our thought process. Put ourselves in the shoes of our customers and begin thinking like them. What could we do extra that would cause our customers to say "WOW"?