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How to Get Your Point Across in 30 Seconds or Less

Autor Milo O. Frank, Milo O'Frank
en Limba Engleză Paperback – 31 mar 1990
GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!
Milo Frank, America's foremost business communications consultant, shows you how to:
* Focus your objectives
* Utilize the "hook" technique
* Use the secrets of TV and advertising writers
* Tell terrific anecdotes that make your point
* Shine in meetings, question-and-answer sessions, and more!
Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
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Specificații

ISBN-13: 9780671727529
ISBN-10: 0671727524
Pagini: 128
Dimensiuni: 138 x 210 x 8 mm
Greutate: 0.12 kg
Ediția:Original
Editura: Gallery Books

Notă biografică

Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors' agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM and independently, vice president in charge of production for Cinerama. He is also a many-yeared veteran of communications skills seminars for business and politicians, a lecturer, and the only American working in his particular area with Chinese, Japanese, Indians, and Malaysians in South-east Asia. Mr. Frank and his wife live in Beverly Hills, California.

Cuprins


CONTENTS

What This Book Will Do for You

CHAPTER ONE Why 30 Seconds?

CHAPTER TWO Your Objective

CHAPTER THREE Who's Listening?

CHAPTER FOUR The Right Approach

CHAPTER FIVE The Hook

CHAPTER SIX Your Subject

CHAPTER SEVEN Ask for It

CHAPTER EIGHT Paint a Picture

CHAPTER NINE The Spotlight Is on You

CHAPTER TEN One or a Thousand

CHAPTER ELEVEN Any Time, Any Place

CHAPTER TWELVE The Ultimate 30-Second Message