How to Get Your Product to Market
Autor Louise Guindaen Limba Engleză Paperback – 19 ian 2014
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Specificații
ISBN-13: 9781908003638
ISBN-10: 1908003634
Pagini: 134
Dimensiuni: 140 x 216 x 7 mm
Greutate: 0.16 kg
Editura: HARRIMAN HOUSE LTD
ISBN-10: 1908003634
Pagini: 134
Dimensiuni: 140 x 216 x 7 mm
Greutate: 0.16 kg
Editura: HARRIMAN HOUSE LTD
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Notă biografică
Louise Guinda is mum to Ali, aged four, and lives in Aberdeen. The idea of developing her product, the Cot Wrap, a breathable cot bumper, came to Louise four years ago, after Ali suffered a near-tragedy while sleeping too close to his thick, quilted cot bumper. The Cot Wrap is now the top selling cot bumpers on Amazon.co.uk and is exported throughout Europe. In 2012, the product won the Bounty Made by Mum and Dad Gold Award, beating 24 other products. Louise's second range of products, Safebreathe toys, were finalists in the prestigious Kind und Jugend Innovation Awards (the 'Oscars' of the nursery industry) and were snapped up by high street chain JoJo Maman Bebe from launch.
Cuprins
Introduction: The Safe Dreams story: How I got my toys stocked on the high street 1. Making sure that there is a market for your idea 2. Protecting your idea so no one else can copy you 3. Creating a prototype and finding a manufacturer 4. How to start a business - the basics 5. Creating a Brand and getting the word out about your product 6. Getting your product on the high street shelves Conclusion Further resources