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How to Plan Advertising

Autor Alan Cooper
en Limba Engleză Paperback – 30 mai 2001
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
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Specificații

ISBN-13: 9780826457400
ISBN-10: 0826457401
Pagini: 224
Ilustrații: black & white illustrations
Dimensiuni: 432 x 25 x 610 mm
Greutate: 0.41 kg
Ediția:Revised
Editura: Cengage Learning
Locul publicării:United Kingdom

Descriere

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies.

It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.