Cantitate/Preț
Produs
Total produse
Vezi coșul
How to Win at CRM: Strategy, Implementation, Management de Seth Kinnett

How to Win at CRM: Strategy, Implementation, Management

Autor Seth Kinnett
en Limba Engleză Hardback – 13 iul 2017
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 24553 lei  6-8 săpt.
  CRC Press – 30 sep 2020 24553 lei  6-8 săpt.
Hardback (1) 34076 lei  6-8 săpt.
  CRC Press – 13 iul 2017 34076 lei  6-8 săpt.

Preț: 34076 lei

Preț vechi: 49504 lei
-31% Nou

Puncte Express: 511
Preț estimativ în valută:
6522€ • 6880$ • 5435£

Carte tipărită la comandă

Livrare economică 02-16 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781498714709
ISBN-10: 1498714706
Pagini: 238
Ilustrații: 15 Illustrations, black and white
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.48 kg
Ediția:1
Editura: CRC Press
Colecția Auerbach Publications

Public țintă

Academic and Professional Practice & Development

Cuprins

There’s Something about CRM. Salesperson Resistance. Culture of Success. Understanding CRM Adoption. Business-IT Alignment. Positioning the Technology Division. Developing a CRM Governance Model. Partners, Vendors, and Hosted Solutions. The Business Analysis Function. The Customization Debate. Integration. Keeping the Mind in Mind. Understanding User Involvement. User Education. Big Data, Stewardship, and Analytics. Support. Understanding Extended and Post-Adoptive Use. Ongoing and Future Initiatives. Making CRM Successful.

Descriere

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.