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How to Write a Marketing Plan de John Westwood

How to Write a Marketing Plan: Creating Success

Autor John Westwood
en Limba Engleză Paperback – 3 mai 2025
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
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Specificații

ISBN-13: 9781398619739
ISBN-10: 1398619736
Pagini: 184
Dimensiuni: 138 x 216 mm
Ediția:8. Auflage
Editura: Kogan Page
Seria Creating Success

Recenzii


Praise for the previous edition:

"[A] strong resource which should be considered to be at hand for any business person." --Midwest Book Review

Notă biografică

John Westwood is the author of The Marketing Plan Workbook (also published by Kogan Page).  He has held a wide variety of senior sales and marketing positions.

Cuprins

Chapter - 01: Introduction; Chapter - 02: Situation analysis - the marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini plans and quick plans