I Am My Brand: How to Build Your Brand Without Apology
Autor Kubi Springeren Limba Engleză Paperback – 18 ian 2023
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Specificații
ISBN-13: 9781472979117
ISBN-10: 1472979117
Pagini: 304
Dimensiuni: 129 x 198 x 25 mm
Greutate: 0.22 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Business
Locul publicării:London, United Kingdom
ISBN-10: 1472979117
Pagini: 304
Dimensiuni: 129 x 198 x 25 mm
Greutate: 0.22 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Business
Locul publicării:London, United Kingdom
Caracteristici
The book is structured around Kubi's eight pillars of personal branding as a step-by-step guide to building your brand, from first deciding your brand's direction and the outcomes you want to see, to being unapologetic about what your brand does and why in the face of adversity.
Notă biografică
Kubi Springer is an award-winning specialist with 25 years of brand experience. She has worked with global brands including Nike, L'Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and Aston Martin. Since 2007, Kubi has taught brand marketing in academic institutions and corporate firms, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, and NYU. Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine, as well as her own business TV show - 'The Kubi Springer Show' - on Sky 198. She is the host of the 'She Builds Brands Radio Show' on Ruach Radio and is a regular contributor on BBC Radio 5 Live.