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In Defense of Advertising

Autor Jerry Kirkpatrick
en Limba Engleză Paperback – 31 dec 2006
"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."
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Specificații

ISBN-13: 9780978780302
ISBN-10: 0978780302
Pagini: 200
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg
Editura: TLJ Books
Locul publicării:United States

Descriere

Based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, Kirkpatrick argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism.

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