Information Marketing
Autor Jennifer Rowleyen Limba Engleză Paperback – 9 sep 2016
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Specificații
ISBN-13: 9781138274334
ISBN-10: 113827433X
Pagini: 244
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.39 kg
Ediția:2 New edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 113827433X
Pagini: 244
Dimensiuni: 156 x 234 x 20 mm
Greutate: 0.39 kg
Ediția:2 New edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Notă biografică
Dr Jennifer Rowley Professor of Information and Communications at Manchester Metropolitan University, UK
Recenzii
'The second edition would be valuable as a text as well as a refresher and motivator for the busy professional. For those who have already benefited from the first edition, this new edition would be an essential update. It should be of interest to everyone interested in connecting people with information.' The Australian Library Journal May 2007 'Rowley provides a comprehensive marketing approach for the information sector that will be a welcome addition to any library manager's bookshelf.... This title will be an important resource for information professionals and students in library, marketing. business and information management, and more widely for library or infomation service managers in all sectors. It is certainly worth a complete read before planning a marketing campaign.' Library Hi Tech, Vol26, No 2, 2008
Cuprins
Introduction; Chapter 1 Marketing; Chapter 2 The information marketplace; Chapter 3 Customers; Chapter 4 Information products and services; Chapter 5 Building customer relationships; Chapter 6 Branding and corporate identity; Chapter 7 Marketing communications; Chapter 8 Price and pricing policy; Chapter 9 Collecting marketing data; Chapter 10 Marketing strategy and planning;
Descriere
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.