The secret to getting a competitive edge in business is not what you think it is. We've all been there. At one point or another, we've all been in some establishment where the service left a whole lot to be desired. Remember how you felt during that moment. Now put yourself firmly in the shoes of your customer. What makes someone choose one business over another? More importantly, what will make your customers choose you? The answer is "Insanely Great Customer Service." With information about customer experiences being so easily shared, customer service is the new business currency. Customer word of mouth and reviews are more powerful than ever and can make or break your business. Savvy business owners realize that the experience is the product and seek to control and tailor every aspect of the customer experience that they can. This book shows you how to do that. Businesses looking to improve their positioning and increase their sales will find the practical strategies here invaluable. You can't afford to wait. New businesses start up all the time and they're more than happy to steal customers. Stay ahead of the game and grow your business by putting renewed energy and focus into your customer service practices.