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Inside Apple

Autor Adam Lashinsky
en Limba Engleză Paperback – 24 oct 2012
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
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Specificații

ISBN-13: 9781848547247
ISBN-10: 1848547242
Pagini: 240
Dimensiuni: 128 x 198 x 18 mm
Greutate: 0.18 kg
Editura: John Murray Press

Notă biografică

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for TheStreet.com and The San Jose Mercury News.

Recenzii

Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general.—Walter Isaacson, author of Steve Jobs
Frankly, a business book hasn't grabbed me like that in a long-time.
Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.

I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down.—John Tokash, co-founder at Kartoffl.ly

Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting.—Ken Auletta, columnist forThe New Yorkerand the author of Googled: The End of the World As We Know It
Much more than Isaacson's, this is the one I've been waiting to read.—John Lilly, Partner at Greylock, former CEO at Mozilla.
Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.

TechCrunch
This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.—Erica Ogg, GigaOm
"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation."—San Francisco Chronicle