Inside Apple: How America's Most Admired--and Secretive--Company Really Works
Autor Adam Lashinskyen Limba Engleză Paperback – 6 mai 2013
Vezi toate premiile Carte premiată
Axiom Business Book Awards (2013)
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (2) | 47.45 lei 22-36 zile | +22.79 lei 5-11 zile |
| John Murray Press – 24 oct 2012 | 47.45 lei 22-36 zile | +22.79 lei 5-11 zile |
| Grand Central Publishing – 6 mai 2013 | 142.31 lei 43-57 zile |
Preț: 142.31 lei
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Specificații
ISBN-13: 9781455512164
ISBN-10: 1455512168
Pagini: 256
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.3 kg
Editura: Grand Central Publishing
Colecția Business Plus
ISBN-10: 1455512168
Pagini: 256
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.3 kg
Editura: Grand Central Publishing
Colecția Business Plus
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Notă biografică
Lashinsky
is
a
Senior
Editor
At
Large
for
Fortune
Magazine,
where
he
covers
technology
and
finance.
He
is
also
a
Fox
News
contributor
and
frequent
speaker
and
moderator.
Prior
to
joining
Fortune,
Lashinsky
was
a
columnist
for
TheStreet.com
and
the
San
Jose
Mercury
News.
He
lives
in
San
Francisco
with
his
wife
and
daughter.
Recenzii
Adam
Lashinsky,
one
of
America's
best
and
most
diligent
technology
reporters,
has
produced
a
fascinating
glimpse
inside
Apple
as
it
makes
its
transition
into
the
post-Jobs
era.
It's
filled
with
colorful
reporting
and
smart
analysis
that
offer
lessons
not
just
about
Apple
but
about
creative
business
leadership
in
general.—Walter
Isaacson,
author
of
Steve
Jobs
Frankly, a business book hasn't grabbed me like that in a long-time.
—Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.
I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down.—John Tokash, co-founder at Kartoffl.ly
Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting.—Ken Auletta, columnist forThe New Yorkerand the author of Googled: The End of the World As We Know It
Much more than Isaacson's, this is the one I've been waiting to read.—John Lilly, Partner at Greylock, former CEO at Mozilla.
Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.
—TechCrunch
This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.—Erica Ogg, GigaOm
"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation."—San Francisco Chronicle
Frankly, a business book hasn't grabbed me like that in a long-time.
—Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.
I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down.—John Tokash, co-founder at Kartoffl.ly
Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting.—Ken Auletta, columnist forThe New Yorkerand the author of Googled: The End of the World As We Know It
Much more than Isaacson's, this is the one I've been waiting to read.—John Lilly, Partner at Greylock, former CEO at Mozilla.
Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.
—TechCrunch
This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.—Erica Ogg, GigaOm
"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation."—San Francisco Chronicle
Descriere
Descriere de la o altă ediție sau format:
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Premii
- Axiom Business Book Awards Bronze Medal Winner, 2013