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Inside Art Direction: Interviews and Case Studies: Creative Careers

Autor Steven Brower
en Limba Engleză Paperback – 29 mai 2019
Honorable Mention in the Foreword Indie Awards 2016For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
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Specificații

ISBN-13: 9781350138377
ISBN-10: 1350138371
Pagini: 232
Ilustrații: 260 colour illus
Dimensiuni: 210 x 270 mm
Greutate: 0.77 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Creative Careers

Locul publicării:London, United Kingdom

Caracteristici

Includes over 25 case studies which explore the experience of meeting a brief from both the director's and illustrator's point of view

Notă biografică

Steven Brower is the Director of the Get Your Masters with the Masters MFA program at Marywood University in Scranton, Pennsylvania. An award winning graphic designer and writer, his work appears regularly in international and national design annuals and books on design, and he writes on the subject of design and culture for several publications, including Print, Salon, The Comics Journal, The Jack Kirby Collector and Alter Ego. He has won honours from AIGA, American Center for Design, Art Directors Club, Brno Biennale, Cooper-Hewitt's National Design Museum, Graphis, How, Literary Market Place, Martin Biennale, the Society of Publication Designers, and the Type Directors Club.

Cuprins

Preface Adventures in Publication DesignIntroduction The Life of the Art Director Who's Who1 Advertising, Branding and Packaging2 Newspapers and Magazines3 Book Publishing4 Motion, Film and Theater5 Music and Social Media6 Working with OthersArt Direction AssignmentsGlossaryIndex

Recenzii

Inside ART Direction is a great book to be introduced to design students to discover the role of art directors seen in the creative industries. The interviews and case studies provide insights for students to understand individual art director roles (from print, branding, advertising, film, book publishing, etc) responsibilities, and the possibilities of designers working their way towards the position of art directors. The dialogues impart useful knowledge and inspirations for students for further reading.
With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.