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The Publishing Business: A Guide to Starting Out and Getting On: Creative Careers

Autor Kelvin Smith, Dr Melanie Ramdarshan Bold
en Limba Engleză Paperback – 10 ian 2024
Are you considering a career in the world of publishing, or simply want to understand more about the industry? If so, The Publishing Business will take you through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments. International examples from across the industry, from children's books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity.Beautifully designed and full of insight and advice from practitioner interviews, this is an essential introduction to a dynamic industry. Interviewees include:Anne Meadows, Commissioning Editor at Granta and Portobello BooksZaahida Nabagereka, Head of Social Impact at Penguin Books UK Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, WattpadCaroline Walsh, Literary Agent, David Higham AssociatesPeter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UKAmy Ellis, Head of Rights and Permissions, Publishers' Licensing ServicesVictoria Lawrance, Rights Manager, Bloomsbury Publishing PlcShaun Hodgkinson, COO, Dorling KindersleyThomas Truong, Publishing Director, Little Tiger GroupJenny Blenk, Associate Editor, Dark Horse Comics Jeanette Morton, Digital Publisher, Oxford University PressMaria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon BooksIan Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster
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Specificații

ISBN-13: 9781350259386
ISBN-10: 1350259381
Pagini: 256
Ilustrații: 100 colour illus
Dimensiuni: 210 x 270 x 18 mm
Greutate: 0.89 kg
Ediția:3
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Creative Careers

Locul publicării:London, United Kingdom

Caracteristici

Colour diagrams illustrate key processes and department structures, and 100 images show the role of effective design from cookbooks to virtual learning environments

Notă biografică

Melanie Ramdarshan Bold is a Senior Lecturer in Children's Literature and Literacies at Glasgow University. Previously she was Associate Professor of Publishing and Book Culture at University College London for six years.Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.

Cuprins

IntroductionPeople And Publishing: Who Does What In Book Publishing?Chapter-By-Chapter1. Fundamentals of PublishingA Very Short Of History of PublishingWhy Finance MattersThe Relationship between Different Parts of IndustryThe Global and Local FundamentalsEthical Issues in PublishingInterview: Namrata Tripathi, Founder and Publisher of Kokila Preparing For a Future in PublishingInterview: Anne Meadows, Commissioning Editor at Granta and Portobello BooksCase Study: Bertelsmann and Random HouseSummary2. The Publishing EcosystemVarieties of Publication- Markets and AudiencesInternational Publishing - The Global MarketPrint and EbooksAudiobooksInterview: Alba Proko, Audio Manager, Bookouture"Diversity" In Children's BooksJournals, Magazines and NewspapersWho Adds Value to the Publishing Process?Case Study: Amazon and EBSCOInterview: Zaahida Nabagereka, Head of Social Impact at Penguin Books UK Summary3. Writers, Readers and IntermediariesAuthors, Illustrators, Creators and Their RightsAgents and Other GatekeepersNetwork and Opinion FormersPrizesSmall and Independent PressesChannels to Readers and BuyersCase Study: Frankfurt Book FairInterview: Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, WattpadInterview: Caroline Walsh, Literary Agent, David Higham AssociatesSummary4. Editorial ProcessPolicy and Planning: List Building and Market NichesCommissioning: Research, Reputation and FundsContractual Matters: Formats and Co-EditionsEditorial Work: From Submissions to PublicationInterview: Breanna McDaniel, Author and Sensitivity Reader Case Study: A Guide for DummiesInterview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UKSummary5. RightsHow Different Rights DevelopedRange Of RightsWho Is Involved In Selling RightsCase Study: The Rights Potential of Children's BooksInterview: Amy Ellis, Head of Rights and Permissions, Publishers' Licensing ServicesInterview: Victoria Lawrance, Rights Manager, Bloomsbury Publishing PlcSummary6. Design and ProductionPlatforms and Formats Appropriate For the ContentScheduling the Publication ProcessControlling Costs and Establishing PricesCase Study: Horrible HistoriesInterview: Shaun Hodgkinson, COO, Dorling KindersleyInterview: Thomas Truong, Publishing Director, Little Tiger GroupSummary7. Print and Digital PublishingChoosing From a Variety of Media and FormatsLegalities of Publishing in a Wired WorldDigital Workflow and Software StandardCommunication for Print and E-PublicationsCase Study: Print and Digital at the University PressesInterview: Jenny Blenk, Associate Editor, Dark Horse Comics Interview: Jeanette Morton, Digital Publisher, Oxford University PressSummary8. Marketing, Sales and DistributionMarketingCommunication through Promotion and PublicityInterview: Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon BooksManaging Budgets and SchedulesSupply ChainsUsing Feedback to Monitor SuccessCase Study: Persephone BooksInterview: Ian Lamb, Head Of Children's Marketing and Publicity, Simon and SchusterSummaryConclusionGlossaryBibliography and ResourcesThe Publishing Year: Book Fairs and Other Major Publishing EventsIndex

Recenzii

This third edition of The Publishing Business does an excellent job of updating what was already a valuable learning resource. With its helpful layout and structure, this is a thoroughly contemporary publishing textbook and a perfect introduction for anybody wanting to learn about and engage with this dynamic creative industry.
The most recent edition of The Publishing Business integrates valuable updates for new students, including information on social media developments, ethical issues surrounding access to book culture, and insights into newly created positions in the publishing industry. This text continues to be an important teaching resource for publishing studies courses.
[Praise for the previous editions]Provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry.
Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals.
I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat!
The Publishing Business represents not only a thoroughly researched and comprehensive guide to contemporary publishing but also an example of what a well designed and accessible textbook should be.
A book that addresses the editorial process in a clear, concise, summarized and instructive way is most refreshing.