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Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization's Intellectual Assets

Autor Steve Manton
en Limba Engleză Hardback – 23 dec 2005
Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.
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Specificații

ISBN-13: 9780566087219
ISBN-10: 0566087219
Pagini: 204
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

Contents: List of figures; Foreword; Introduction; Background; Intellectual asset strategy; Policy and accountabilities; Decision making; People and behaviour; Targets and challenge; Processes - knowlege management; Processes - information management; Processes - patent portfolio management; Processes - IP and IA functions; Processes - Intellectual asset plans; IA management within a group of companies; Licensing; Agreements; Valuation of intellectual assets; Due diligence; Appendix 1: Intellectual property rights; Index.

Notă biografică

Steve Manton is managing consultant of IP&AM Ltd where he has provided training and consultancy to organizations with a collective turnover of over £10b/a. In his early career he was the head of the intellectual property department in a large multinational and has also been the managing director of an intellectual property exploitation company.

Recenzii

'Manton has written a book for KM and IPR business professional, and his case for integration needs to be made, and is made well, because these issues pervade decision making at corporate, project and community of practice levels. Very much a book for our times.' Journal of Librarianship and Information Science

Descriere

Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating your management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets ¢ metrics