Humanizing Visual Design: The Rhetoric of Human Forms in Practical Communication: Routledge Studies in Technical Communication, Rhetoric, and Culture
Autor Charles Kostelnicken Limba Engleză Hardback – 3 apr 2019
Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.
The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
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Specificații
ISBN-13: 9781138071513
ISBN-10: 113807151X
Pagini: 298
Ilustrații: 115 Illustrations, black and white
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Technical Communication, Rhetoric, and Culture
Locul publicării:Oxford, United Kingdom
ISBN-10: 113807151X
Pagini: 298
Ilustrații: 115 Illustrations, black and white
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Technical Communication, Rhetoric, and Culture
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
Introduction
1. Foundations for Picturing Human Forms: Conventions, Historical Context, and the Confluence of the Fine and Applied Arts
2. Human Forms in Action: Agency and Empowerment, both Individual and Collective
3. Animating Visual Narratives with Agency: Temporality, Pictures, and Human Forms
4. Figures in Cultural Context: Envisioning Identity with Human Forms
5. Emotional Appeals in Picturing People: The Rhetoric of Equanimity and Distress
6. Humanizing Data Visualization: The Rhetorical Dynamics of Designing Data with Human Forms
Conclusion/Epilogue
1. Foundations for Picturing Human Forms: Conventions, Historical Context, and the Confluence of the Fine and Applied Arts
2. Human Forms in Action: Agency and Empowerment, both Individual and Collective
3. Animating Visual Narratives with Agency: Temporality, Pictures, and Human Forms
4. Figures in Cultural Context: Envisioning Identity with Human Forms
5. Emotional Appeals in Picturing People: The Rhetoric of Equanimity and Distress
6. Humanizing Data Visualization: The Rhetorical Dynamics of Designing Data with Human Forms
Conclusion/Epilogue
Notă biografică
Charles Kostelnick is Professor of English at Iowa State University, USA
Recenzii
"The Visual Rhetoric of Human Forms in Practical Communication is destined to become an essential book for anyone serious about the study of the human figure in functional communication. Drawing on a wide range of historical and contemporary images, Charles Kostelnick argues persuasively that human figures in design are essential to understanding processes and stories." -Marguerite Helmers, Defining Visual Rhetorics
Descriere
This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it.