Internal Communication and Employer Brands: Routledge Research in Public Relations
Autor Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarićen Limba Engleză Hardback – 4 noi 2022
Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices.
The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 258.48 lei 6-8 săpt. | |
| Taylor & Francis – 27 mai 2024 | 258.48 lei 6-8 săpt. | |
| Hardback (1) | 704.42 lei 6-8 săpt. | |
| Taylor & Francis – 4 noi 2022 | 704.42 lei 6-8 săpt. |
Preț: 704.42 lei
Preț vechi: 952.01 lei
-26% Nou
Puncte Express: 1057
Preț estimativ în valută:
134.81€ • 142.21$ • 112.67£
134.81€ • 142.21$ • 112.67£
Carte tipărită la comandă
Livrare economică 01-15 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781032056807
ISBN-10: 1032056800
Pagini: 156
Ilustrații: 12 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black and white
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Public Relations
Locul publicării:Oxford, United Kingdom
ISBN-10: 1032056800
Pagini: 156
Ilustrații: 12 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black and white
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Research in Public Relations
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate, Professional, and Undergraduate AdvancedCuprins
Chapter 1. What is internal communication? Chapter 2. Organizational setting of internal communication Chapter 3. Strategizing internal communication Chapter 4. Channels of internal communication Chapter 5. Measuring internal communication Chapter 6. Internal communication satisfaction Chapter 7. Employee engagement Chapter 8. Employer branding Chapter 9. Organizational support and Psychological agreement Chapter 10. A model of internal communication Chapter 11. Digital transformation and organizational change Chapter 12. Internal communication redefined
Recenzii
This is a welcome review of recent research and current thinking related to internal communication in organisations. Experience through the COVID pandemic has re-emphasised the importance of good, well thought through and managed internal communication and this new book will make a valuable contribution to this developing area of management practice". — Dr. Jon White, Visiting Professor, Henley Business School, University of Reading, UK
Internal communication is more important than ever for all kinds of organizations. This timely book provides a comprehensive overview. It is an essential reading for leaders in human resources, communications, and general management. — Ansgar Zerfass, Professor and Chair for Strategic Communication, Leipzig University, Germany
This book fills a key vacuum in the body of knowledge on the vital, albeit ignored, topic of internal communication. The authors are to be commended for conceptualizing a holistic approach to the concept while also presenting information of value both to academics and practitioners. — Dr. Krishnamurthy Sriramesh, PhD, Professor of Public Relations, University of Colorado, Boulder, USA
Internal communication is more important than ever for all kinds of organizations. This timely book provides a comprehensive overview. It is an essential reading for leaders in human resources, communications, and general management. — Ansgar Zerfass, Professor and Chair for Strategic Communication, Leipzig University, Germany
This book fills a key vacuum in the body of knowledge on the vital, albeit ignored, topic of internal communication. The authors are to be commended for conceptualizing a holistic approach to the concept while also presenting information of value both to academics and practitioners. — Dr. Krishnamurthy Sriramesh, PhD, Professor of Public Relations, University of Colorado, Boulder, USA
Notă biografică
Ana Tkalac Verčič is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing.
Dejan Verčič is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.
Anja Špoljarić is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.
Dejan Verčič is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.
Anja Špoljarić is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.
Descriere
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.