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International Business Economics: A European Perspective de Judith Piggott

International Business Economics: A European Perspective

Autor Judith Piggott, Mark Cook
en Limba Engleză Paperback – 18 mai 2006
This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Specificații

ISBN-13: 9781403942197
ISBN-10: 1403942196
Pagini: 416
Ilustrații: Illustrations
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.64 kg
Ediția:2006
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Caracteristici

Maintains a strong European perspective, yet deals not only with business in Europe but with the external trading relationships of the EU and the position of European firms in a global economy

Notă biografică

JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry. MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.

Cuprins

Introduction The Changing Nature of International Business International Trade The Protection of Trade Economic Integration Foreign Exchange Markets Multinational Corporations or MNCs Foreign Direct Investment International and European Capital Markets Labour Markets Industry Policy and Competition Policy EU Policy and Its impact on Business II Regional, Transport and Environmental Policy Small Business and EU Policy Conclusion.