Cantitate/Preț
Produs

International Entry Mode Choices of Software Firms: Informationstechnologie Und Oekonomie, cartea 38


en Limba Engleză Hardback
When entering foreign markets, software firms need to make a fundamental choice regarding the distribution arrangements for software products and related services. This choice may involve contracting with local partners or entering foreign markets through company-owned channels. This book focuses on analyzing such boundary choices. Taking a resource-based and knowledge-based perspective, a research model is developed that outlines software firms' international entry mode choices in the light of software product and service characteristics. The research model is tested based on survey data from medium-sized German software firms that operate internationally. Thus, the book provides theoretically and empirically grounded insights into the determinants of software firms' entry mode choices.
Citește tot Restrânge

Din seria Informationstechnologie Und Oekonomie

Preț: 34356 lei

Nou

Puncte Express: 515

Preț estimativ în valută:
6575 6937$ 5480£

Tipărit la comandă

Livrare economică 30 decembrie 24 - 04 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783631602003
ISBN-10: 3631602006
Pagini: 161
Dimensiuni: 218 x 155 x 16 mm
Greutate: 0 kg
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Seria Informationstechnologie Und Oekonomie


Notă biografică

The Author: Jessica Katharina Winkler was born in Tübingen in 1981. In 2005, she completed her studies in Business Administration at the University of Mannheim, during which she also spent a year at the University of Massachusetts and Amherst College (USA). She conducted the underlying research of this book as a research assistant at the chair of Prof. Heinzl at the University of Mannheim between 2005 and 2009.