International Perspectives of Marketing Theory: SAGE Library in Marketing
Editat de Mark Tadajewski, Robert Cluleyen Limba Engleză Hardback – 11 dec 2013
Volume Two: Managing Marketplace Relations
Volume Three: The Boundaries of Marketing and Consumer Practice
Volume Four: Transforming Marketing, Consumer and Society Dynamics
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Specificații
ISBN-13: 9781446273609
ISBN-10: 1446273601
Pagini: 1688
Dimensiuni: 156 x 234 x 131 mm
Greutate: 3.2 kg
Ediția:Four-Volume Set
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria SAGE Library in Marketing
Locul publicării:London, United Kingdom
ISBN-10: 1446273601
Pagini: 1688
Dimensiuni: 156 x 234 x 131 mm
Greutate: 3.2 kg
Ediția:Four-Volume Set
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria SAGE Library in Marketing
Locul publicării:London, United Kingdom
Cuprins
VOLUME ONE: PERFORMING MARKETING
PART ONE: OVERVIEWS
Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism - Franck Cochoy
Toward a History of Critical Marketing Studies - Mark Tadajewski
PART TWO: PERFOMATIVITY OF MARKETS AND MARKETING
Shaping Exchanges, Performing Markets: The Study of Market-ing Practices - Luis Araujo & Hans Kjellberg
'Theatre of the Proof' - Elena Simakova
Product Launch and Technology Demonstration as Corporate Practices
Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic, Equipped Cognition and the Clustered Consumer - Franck Cochoy
PART THREE: SERVICE DOMINANT LOGIC, CO-CREATION AND MOBILISING CONSUMER PRACTICE
Service-Dominant Logic - Stephen Vargo and Robert Lusch
What It Is, What It Is Not, What It Might Be
Service-Dominant Logic as a Foundation for Building a General Theory - Robert Lusch and Stephen Vargo
Value Co-Creation in Service Logic - Christian Grönroos
How Brand Community Practices Create Value - Hope Jensen Schau, Albert Muniz Jr. and Eric Arnould
Working Consumers - Bernard Cova and Daniele Dalli
The Next Step in Marketing Theory?
Contextualizing and Critiquing the Fantastic Prosumer - Edward Comor
Power, Alienation and Hegemony
PART FOUR: MARKET RESEARCH PRACTICES
Convoking the Consumer in Person - Catherine Grandclément and Gerald Gaglio
The Focus Group Effect
Consumer Segmentation in Practice - Patricia Sunderland and Rita Denny
An Ethnographic Account of Slippage
Ethnographic Stories for Market Learning - Julien Cayla & Eric Arnould
VOLUME TWO: MANAGING MARKETPLACE RELATIONS
PART ONE: RELATIONAL AND CONTEMPORARY MARKETING PRACTICES
Death of a Metaphor - Lisa O'Malley, Maurice Patterson and Helen Kelly-Holmes
Reviewing the 'Marketing as Relationships' Frame
Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing - Edward Kasabov
Towards a New Model of 'Customer Compliance' Service Provision - Edward Kasabov and Alex Warlow
Marketing Identities - Nick Ellis and Sierk Ybema
Shifting Circles of Identification in Inter-Organizational Relationships
PART TWO: CONTEMPORARY BUSINESS MARKETING PRACTICES IN A GLOBAL CONTEXT
Constructing Identities in Indian Networks - Nick Ellis et al
Discourses of Marketing Management in Inter-Organizational Relationships
Business-to-Business Marketing Practices in West Africa, Argentina and the United States - Kofi Dadzie, Wesley Johnston and Jaqueline Pels
Institutions and Business Networks - Hans Jansson, Martin Johanson and Joachim Ramstrom
A Comparative Analysis of the Chinese, Russian and Western European Markets
Building Trust in U.S.-Japanese Business Relationships - Ritu Lohtia, Daniel Bello and Constance Elise Porter
Mediating Role of Cultural Sensitivity
PART THREE: SERVICE PROVISION, EMOTIONAL LABOUR AND MISBEHAVIOUR
Sales Force Trajectories - Amy Hanser
Distinction and Service in Post-Socialist China
The Gendered Rice Bowl - Amy Hanser
The Sexual Politics of Service Work in Urban China
Compassion at the Counter - Stephanie Donohoe and Darach Turley
Service Providers and Bereaved Consumers
Dysfunctional Customer Behavior Severity - Kate Reynolds and Lloyd Harris
An Empirical Examination
Deviant Customer Behaviour - Lloyd Harris and Kate Daunt
A Study of Techniques of Neutralization
Customer Abuse to Service Workers: An Analysis of Social Creation within the Service Economy’ - M. Korczynski and C. Evans
Downloading Deviance: Symbolic Interactionism and Unauthorised File-Sharing - Robert Cluley
VOLUME THREE: THE BOUNDARIES OF MARKETING AND CONSUMER PRACTICE
PART ONE: CONTEXTUAL AND STRUCTURAL TURNS IN UNDERSTANDING PRACTICES
Towards an Epistemology of Consumer Culture Theory - Søren Askegaard and Jeppe Trolle Linnet
Phenomenology and the Context of Context
Intersectionality 101 - A. Gopaldas
Uncertainty and the Problem of Value - Amy Hanser
Consumers, Culture and Inequality in Urban China
Free to Those Who Can Afford It - Noah McClain and Ashley Mears
The Everyday Affordance of Privilege
Frustrated Fatshionistas - Daiane Scaraboto and Eileen Fischer
An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
An Analysis of Material Consumption Culture in the Muslim World - Aliakbar Jafari and Ahmet Suerdem
The Use of Western Brands in Asserting Chinese National Identity - Lily Dong and Kelly Tian
PART TWO: FURTHER CONTRIBUTIONS TO THE DE-AMERICANIZATION OF MARKETING THEORY, THOUGHT AND PRACTICE
Globalization, Consumer Tensions and the Shaping of Consumer Culture in India - Giana Eckhardt and Humaira Mahi
Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising - Julien Cayla and Mark Elson
Consuming Post-Colonial Shopping Malls - Rohit Varman and Russell Belk
Making Theory and Practice in Subsistence Markets - Benét DeBerry-Spence
An Analytic Auto-Ethnography of MASAZI in Accra, Ghana
Modern Retailers in Transition Economies - Masayoshi Maruyama and Le Viet Trung
The Case of Vietnam
PART THREE: GLOBAL BRANDING, GLOCAL IDENTITIES AND IMAGINED COMMUNITIES
A Cultural Approach to Branding in the Global Marketplace - Julien Cayla and Eric Arnould
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference - D. Kjeldgaard and S. Askegaard
Underdeveloped Other in Country-of-Origin Theory and Practices - Rohit Varman and Janeen Arnold Costa
VOLUME FOUR: TRANSFORMING MARKETING, CONSUMER AND SOCIETY DYNAMICS
PART ONE: EMBODIMENT
Borderlines - Maurice Patterson and Jonathan Schroeder
Skin, Tattoos and Consumer Culture Theory
Embodied Ethnicity - Delphine Dion, Lionel Sitz and Eric Rémy
The Ethnic Affiliation Grounded in the Body
The Dismal Trade as Culture Industry - George Sanders
Do Not Go Cheaply into That Good Night - Samuel Bonsu and Russell Belk
Death Ritual Consumption in Asante, Ghana
PART TWO: MARKETING, DEMATERIALISATION AND CONSUMER CROWDS
Extended Self in a Digital World - R.W Belk
The Ethical Economy of Customer Coproduction - A. Arvidsson
PART THREE: RETHINKING MARKETING, CONSUMPTION AND SOCIETY: LIGHT AND DARK MARKETING
Dark Marketing: Ghost in the Machine or Skeleton in the Cupboard? - S. Brown, P. McDonagh and C.J. Shultz II
Street-Level Drug Market Activity in Sydney’s Primary Heroin Markets: Organization, Adulteration Practices, Pricing, Marketing and Violence - R. Coomber and L. Maher
Escaping the Gift Economy - J.S. Marcoux
Marketing Means and Ends for a Sustainable Society - Richard Varey
A Welfare Agenda for Transformative Change
Sharing - R. Belk
Enterprise and Inequality - Linda Scott et al
A Study of Avon in South Africa
Shampoo, Saris and SIM Cards - Catherine Dolan, Mary Johnstone-Louis and Linda Scott
Seeking Entrepreneurial Futures at the Bottom of the Pyramid
PART ONE: OVERVIEWS
Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism - Franck Cochoy
Toward a History of Critical Marketing Studies - Mark Tadajewski
PART TWO: PERFOMATIVITY OF MARKETS AND MARKETING
Shaping Exchanges, Performing Markets: The Study of Market-ing Practices - Luis Araujo & Hans Kjellberg
'Theatre of the Proof' - Elena Simakova
Product Launch and Technology Demonstration as Corporate Practices
Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic, Equipped Cognition and the Clustered Consumer - Franck Cochoy
PART THREE: SERVICE DOMINANT LOGIC, CO-CREATION AND MOBILISING CONSUMER PRACTICE
Service-Dominant Logic - Stephen Vargo and Robert Lusch
What It Is, What It Is Not, What It Might Be
Service-Dominant Logic as a Foundation for Building a General Theory - Robert Lusch and Stephen Vargo
Value Co-Creation in Service Logic - Christian Grönroos
How Brand Community Practices Create Value - Hope Jensen Schau, Albert Muniz Jr. and Eric Arnould
Working Consumers - Bernard Cova and Daniele Dalli
The Next Step in Marketing Theory?
Contextualizing and Critiquing the Fantastic Prosumer - Edward Comor
Power, Alienation and Hegemony
PART FOUR: MARKET RESEARCH PRACTICES
Convoking the Consumer in Person - Catherine Grandclément and Gerald Gaglio
The Focus Group Effect
Consumer Segmentation in Practice - Patricia Sunderland and Rita Denny
An Ethnographic Account of Slippage
Ethnographic Stories for Market Learning - Julien Cayla & Eric Arnould
VOLUME TWO: MANAGING MARKETPLACE RELATIONS
PART ONE: RELATIONAL AND CONTEMPORARY MARKETING PRACTICES
Death of a Metaphor - Lisa O'Malley, Maurice Patterson and Helen Kelly-Holmes
Reviewing the 'Marketing as Relationships' Frame
Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing - Edward Kasabov
Towards a New Model of 'Customer Compliance' Service Provision - Edward Kasabov and Alex Warlow
Marketing Identities - Nick Ellis and Sierk Ybema
Shifting Circles of Identification in Inter-Organizational Relationships
PART TWO: CONTEMPORARY BUSINESS MARKETING PRACTICES IN A GLOBAL CONTEXT
Constructing Identities in Indian Networks - Nick Ellis et al
Discourses of Marketing Management in Inter-Organizational Relationships
Business-to-Business Marketing Practices in West Africa, Argentina and the United States - Kofi Dadzie, Wesley Johnston and Jaqueline Pels
Institutions and Business Networks - Hans Jansson, Martin Johanson and Joachim Ramstrom
A Comparative Analysis of the Chinese, Russian and Western European Markets
Building Trust in U.S.-Japanese Business Relationships - Ritu Lohtia, Daniel Bello and Constance Elise Porter
Mediating Role of Cultural Sensitivity
PART THREE: SERVICE PROVISION, EMOTIONAL LABOUR AND MISBEHAVIOUR
Sales Force Trajectories - Amy Hanser
Distinction and Service in Post-Socialist China
The Gendered Rice Bowl - Amy Hanser
The Sexual Politics of Service Work in Urban China
Compassion at the Counter - Stephanie Donohoe and Darach Turley
Service Providers and Bereaved Consumers
Dysfunctional Customer Behavior Severity - Kate Reynolds and Lloyd Harris
An Empirical Examination
Deviant Customer Behaviour - Lloyd Harris and Kate Daunt
A Study of Techniques of Neutralization
Customer Abuse to Service Workers: An Analysis of Social Creation within the Service Economy’ - M. Korczynski and C. Evans
Downloading Deviance: Symbolic Interactionism and Unauthorised File-Sharing - Robert Cluley
VOLUME THREE: THE BOUNDARIES OF MARKETING AND CONSUMER PRACTICE
PART ONE: CONTEXTUAL AND STRUCTURAL TURNS IN UNDERSTANDING PRACTICES
Towards an Epistemology of Consumer Culture Theory - Søren Askegaard and Jeppe Trolle Linnet
Phenomenology and the Context of Context
Intersectionality 101 - A. Gopaldas
Uncertainty and the Problem of Value - Amy Hanser
Consumers, Culture and Inequality in Urban China
Free to Those Who Can Afford It - Noah McClain and Ashley Mears
The Everyday Affordance of Privilege
Frustrated Fatshionistas - Daiane Scaraboto and Eileen Fischer
An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
An Analysis of Material Consumption Culture in the Muslim World - Aliakbar Jafari and Ahmet Suerdem
The Use of Western Brands in Asserting Chinese National Identity - Lily Dong and Kelly Tian
PART TWO: FURTHER CONTRIBUTIONS TO THE DE-AMERICANIZATION OF MARKETING THEORY, THOUGHT AND PRACTICE
Globalization, Consumer Tensions and the Shaping of Consumer Culture in India - Giana Eckhardt and Humaira Mahi
Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising - Julien Cayla and Mark Elson
Consuming Post-Colonial Shopping Malls - Rohit Varman and Russell Belk
Making Theory and Practice in Subsistence Markets - Benét DeBerry-Spence
An Analytic Auto-Ethnography of MASAZI in Accra, Ghana
Modern Retailers in Transition Economies - Masayoshi Maruyama and Le Viet Trung
The Case of Vietnam
PART THREE: GLOBAL BRANDING, GLOCAL IDENTITIES AND IMAGINED COMMUNITIES
A Cultural Approach to Branding in the Global Marketplace - Julien Cayla and Eric Arnould
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference - D. Kjeldgaard and S. Askegaard
Underdeveloped Other in Country-of-Origin Theory and Practices - Rohit Varman and Janeen Arnold Costa
VOLUME FOUR: TRANSFORMING MARKETING, CONSUMER AND SOCIETY DYNAMICS
PART ONE: EMBODIMENT
Borderlines - Maurice Patterson and Jonathan Schroeder
Skin, Tattoos and Consumer Culture Theory
Embodied Ethnicity - Delphine Dion, Lionel Sitz and Eric Rémy
The Ethnic Affiliation Grounded in the Body
The Dismal Trade as Culture Industry - George Sanders
Do Not Go Cheaply into That Good Night - Samuel Bonsu and Russell Belk
Death Ritual Consumption in Asante, Ghana
PART TWO: MARKETING, DEMATERIALISATION AND CONSUMER CROWDS
Extended Self in a Digital World - R.W Belk
The Ethical Economy of Customer Coproduction - A. Arvidsson
PART THREE: RETHINKING MARKETING, CONSUMPTION AND SOCIETY: LIGHT AND DARK MARKETING
Dark Marketing: Ghost in the Machine or Skeleton in the Cupboard? - S. Brown, P. McDonagh and C.J. Shultz II
Street-Level Drug Market Activity in Sydney’s Primary Heroin Markets: Organization, Adulteration Practices, Pricing, Marketing and Violence - R. Coomber and L. Maher
Escaping the Gift Economy - J.S. Marcoux
Marketing Means and Ends for a Sustainable Society - Richard Varey
A Welfare Agenda for Transformative Change
Sharing - R. Belk
Enterprise and Inequality - Linda Scott et al
A Study of Avon in South Africa
Shampoo, Saris and SIM Cards - Catherine Dolan, Mary Johnstone-Louis and Linda Scott
Seeking Entrepreneurial Futures at the Bottom of the Pyramid
Descriere
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.