Marketing Ethics: SAGE Library in Marketing
Editat de N. Craig Smith, Patrick E. Murphyen Limba Engleză Hardback – 13 sep 2012
Volume One: Foundations of Marketing Ethics provides a conceptualization of the field, including some of the earliest contributions on the topic.
Volume Two: Positive Marketing Ethics looks at how managers make ethical marketing decisions.
Volume Three: Normative Marketing Ethics focuses on normative marketing ethics, which is primarily concerned with the prescriptive considerations of how marketers should make decisions with ethical content.
Volume Four: Ethical Issues in Marketing addresses the effects and possible solutions to the major ethical issues arising in the practice of marketing, both at the micro/firm level and at the more macro/systemic level.
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Specificații
ISBN-13: 9781446208106
ISBN-10: 1446208109
Pagini: 2096
Dimensiuni: 156 x 234 x 150 mm
Greutate: 3.78 kg
Ediția:Five-Volume Set
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria SAGE Library in Marketing
Locul publicării:London, United Kingdom
ISBN-10: 1446208109
Pagini: 2096
Dimensiuni: 156 x 234 x 150 mm
Greutate: 3.78 kg
Ediția:Five-Volume Set
Editura: SAGE Publications
Colecția Sage Publications Ltd
Seria SAGE Library in Marketing
Locul publicării:London, United Kingdom
Cuprins
VOLUME ONE: FOUNDATIONS OF MARKETING ETHICS
A Model for Ethics in Marketing - Robert Bartels
Business and Marketing Ethics as Professional Ethics: Concepts, Approaches and Typologies - Johannes Brinkmann
Marketing Managers: Caught in the Middle - E. Raymond Corey
Would You Want Your Daughter to Marry a Marketing Man? - Richard N. Farmer
Nature and Scope of Marketing Ethics - O. C. Ferrell
A Contingency Framework for Understanding Ethical Decision Making in Marketing - O. C. Ferrell and Larry Gresham
Ethical and Legal Foundations of Relational Marketing Exchanges - Gregory T. Gundlach and Patrick E. Murphy
A General Theory of Marketing Ethics - Shelby D. Hunt and Scott Vitell
Fostering Ethical Marketing Decisions - Gene R. Laczniak and Patrick E. Murphy
The Growing Responsibilities of Marketing - Robert J. Lavidge
The Dangers of Social Responsibility - Theodore Levitt
Ethics in Marketing: Problems and Prospects - T. R. Martin
Marketing Ethics: A Review with Implications for Managers, Educators and Researchers - Patrick Murphy and Gene R. Laczniak
Research on Marketing Ethics: A Systematic Review of the Literature - Alexander Nill and John A. Schibrowsky
The Depth Approach - Vance Packard
What are the Social and Ethical Responsibilities of Marketing Executives? - James M. Patterson
Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application - Donald Robin and Eric Reidenbach
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends - Bodo Schlegelmilch and Magdalena Oberseder
Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt's Research on Marketing Ethics - N. Smith
Some Thoughts on the Nature of Ethics in Marketing - J. Howard Westing
Marketing Ethics-An Overview - Paul Whysall
VOLUME TWO: POSITIVE MARKETING ETHICS
Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension - Ishmael P. Akaah and Edward A. Riordan
Supervising Unethical Salesforce Behavior - Joseph A. Bellizzi
Ethics and Marketing Management: An Empirical Examination - Lawrence B. Chonko and Shelby D. Hunt
How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination - Minette E. Drumwright and Patrick E. Murphy
Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations - O. C. Ferrell and Steven J. Skinner
Marketing and Machiavellianism - Shelby D. Hunt and Lawrence B. Chonko
Ethical Problems of Marketing Researchers - Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox
Corporate Ethical Values and Organizational Commitment in Marketing - Shelby D. Hunt, Van R. Wood, and Lawrence B. Chonko
An Empirical Investigation of a General Theory of Marketing Ethics - Michael A. Mayo and Lawrence J. Marks
Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test - Kenneth E. Miller and Frederick D. Sturdivant
An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups - Eric R. Reidenbach, Donald P. Robin, and Lyndon Dawson
Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople - Diana C. Robertson and Erin Anderson
Institutionalization of Ethics and its Consequences: A Survey of Marketing Professionals - Anusorn Singhapakdi and Scott J. Vitell
Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies - A. Singhapakdi, SJ Vitell, and G.R. Franke
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility - Sen, Sankar and C.B. Bhattacharya,
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability - N. Craig Smith and Elizabeth Cooper-Martin
VOLUME THREE: NORMATIVE MARKETING ETHICS
Societal Marketing and Morality - Andrew Crane and John Desmond
Persuasive Advertising, Autonomy, and the Creation of Desire - Roger Crisp
Social Contracts and Marketing Ethics - Thomas Dunfee, N. Craig Smith, and William T. Ross, Jr.,
A Synthesis of Ethical Decision Models for Marketing - O. C. Ferrell, Larry G. Gresham and John Fraedrich
Cognitive Moral Development and Marketing - Jerry R. Goolsby and Shelby D. Hunt
Frameworks for Analyzing Marketing Ethics - Gene R. Laczniak
Normative Perspectives for Ethical and Socially Responsible Marketing - Gene R. Laczniak and Patrick E. Murphy
Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis - Gene R. Laczniak and Patrick E. Murphy
Exonerating Unethical Marketing Behaviors: A Diagnostic Framework - Oswald Mascarenhas
Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators - P. E. Murphy
Global Marketing Ethics: A Communicative Approach - Alexander Nill
A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics - Kumar C. Rallapalli
Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing - Donald P. Robin and R. Eric Reidenbach
Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics - N. Craig Smith
Marketing Strategies for the Ethics Era - N. Craig Smith
A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - Craig Thompson
Ethical Theory, Societal Expectations and Marketing Practices - Clarence C. Walton
VOLUME FOUR: ETHICAL ISSUES IN MARKETING
The Image of Advertising Truth: Is Being Truthful Enough? - Boris W. Becker
Marketing, Ethics, and Morality - George G. Brenkert
Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility - George G. Brenkert
Consumer Online Privacy: Legal and Ethical Issues - Eve Caudill and Patrick E. Murphy
Company Advertising with a Social Dimension: The Role of Noneconomic Criteria - Minette E. Drumwright
A Method for Evaluating the Ethics of Fear Appeals - Charles R. Duke et al
A Framework for Personal Selling and Sales Management Ethical Decision Making - O. C. Ferrell, Mark W. Johnston and Linda Ferrell
Marketing and the Notion of Well-Being - Paul Gibbs
Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising? - Morris B. Holbrook
Deception in marketing research: Ethical, Methodological, and Disciplinary Implications - Allan J. Kimmel and N. Craig Smith
What Consumerism Means for Marketers - Phillip Kotler
The Morality (?) of Advertising - Theodore Levitt
Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations - Nicholas McClaren
An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective - P. E. Murphy, G. R. Laczniak and G. Wood,
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising - Richard W. Pollay
Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising - Richard W. Pollay and Banwari Mittal
Ethical Issues in Marketing Strategy and Implementation - John A. Quelch and N. Craig Smith
Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments - Nicholas J. C. Santos and Gene R. Laczniak
Ethics and Public Policy Implications of Research on Consumer Well-Being - M. Joseph Sirgy
Ethics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald Zaltman
The role of religiosity in business and consumer ethics: A review of the literature - S. J. Vitell
VOLUME FIVE: NEW AND EMERGING ISSUES IN MARKETING
Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing - Abela and Murphy
'Says Who?!' How the Source of Price Information and Affect Influence Perceived Price (Un)fairness - Margaret C. Campbell
Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives, - C. B. Bhattacharya and Sankar Sen
The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions - Pierre Chandon and Brian Wansink,
Nudge Your Customers Toward Better Choices - Daniel G. Goldstein et al
How Mainstream Consumers Think About Consumer Rights and Responsibilities - Paul C. Henry
Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives - Julie R. Irwin and Rebecca W. Naylor
Why We Boycott: Consumer Motivations for Boycott Participation - Jill Gabrielle Klein, N. Craig Smith and Andrew John
Ethical Beliefs and Information Asymmetries in Supplier Relationships - Kelly D. Martin and Jean L. Johnson
Commercializing Social Interaction: The Ethics of Stealth Marketing - Kelly D. Martin, and N. Craig Smith
The Dishonesty of Honest People: A Theory of Self-Concept Maintenance - Nina Mazar, On Amir and Dan Ariely
Moral Identity and Judgments of Charitable Behaviors, - Americus Reed, Karl Aquino and Eric Levy
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For - Baba Shiv, Ziv Carmon, and Dan Ariely
Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility - N. Craig Smith, Guido Palazzo and C. B. Bhattacharaya
Consumer ethics research: Review, synthesis and suggestions for the future - S. J. Vitell
A Model for Ethics in Marketing - Robert Bartels
Business and Marketing Ethics as Professional Ethics: Concepts, Approaches and Typologies - Johannes Brinkmann
Marketing Managers: Caught in the Middle - E. Raymond Corey
Would You Want Your Daughter to Marry a Marketing Man? - Richard N. Farmer
Nature and Scope of Marketing Ethics - O. C. Ferrell
A Contingency Framework for Understanding Ethical Decision Making in Marketing - O. C. Ferrell and Larry Gresham
Ethical and Legal Foundations of Relational Marketing Exchanges - Gregory T. Gundlach and Patrick E. Murphy
A General Theory of Marketing Ethics - Shelby D. Hunt and Scott Vitell
Fostering Ethical Marketing Decisions - Gene R. Laczniak and Patrick E. Murphy
The Growing Responsibilities of Marketing - Robert J. Lavidge
The Dangers of Social Responsibility - Theodore Levitt
Ethics in Marketing: Problems and Prospects - T. R. Martin
Marketing Ethics: A Review with Implications for Managers, Educators and Researchers - Patrick Murphy and Gene R. Laczniak
Research on Marketing Ethics: A Systematic Review of the Literature - Alexander Nill and John A. Schibrowsky
The Depth Approach - Vance Packard
What are the Social and Ethical Responsibilities of Marketing Executives? - James M. Patterson
Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application - Donald Robin and Eric Reidenbach
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends - Bodo Schlegelmilch and Magdalena Oberseder
Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt's Research on Marketing Ethics - N. Smith
Some Thoughts on the Nature of Ethics in Marketing - J. Howard Westing
Marketing Ethics-An Overview - Paul Whysall
VOLUME TWO: POSITIVE MARKETING ETHICS
Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension - Ishmael P. Akaah and Edward A. Riordan
Supervising Unethical Salesforce Behavior - Joseph A. Bellizzi
Ethics and Marketing Management: An Empirical Examination - Lawrence B. Chonko and Shelby D. Hunt
How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination - Minette E. Drumwright and Patrick E. Murphy
Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations - O. C. Ferrell and Steven J. Skinner
Marketing and Machiavellianism - Shelby D. Hunt and Lawrence B. Chonko
Ethical Problems of Marketing Researchers - Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox
Corporate Ethical Values and Organizational Commitment in Marketing - Shelby D. Hunt, Van R. Wood, and Lawrence B. Chonko
An Empirical Investigation of a General Theory of Marketing Ethics - Michael A. Mayo and Lawrence J. Marks
Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test - Kenneth E. Miller and Frederick D. Sturdivant
An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups - Eric R. Reidenbach, Donald P. Robin, and Lyndon Dawson
Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople - Diana C. Robertson and Erin Anderson
Institutionalization of Ethics and its Consequences: A Survey of Marketing Professionals - Anusorn Singhapakdi and Scott J. Vitell
Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies - A. Singhapakdi, SJ Vitell, and G.R. Franke
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility - Sen, Sankar and C.B. Bhattacharya,
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability - N. Craig Smith and Elizabeth Cooper-Martin
VOLUME THREE: NORMATIVE MARKETING ETHICS
Societal Marketing and Morality - Andrew Crane and John Desmond
Persuasive Advertising, Autonomy, and the Creation of Desire - Roger Crisp
Social Contracts and Marketing Ethics - Thomas Dunfee, N. Craig Smith, and William T. Ross, Jr.,
A Synthesis of Ethical Decision Models for Marketing - O. C. Ferrell, Larry G. Gresham and John Fraedrich
Cognitive Moral Development and Marketing - Jerry R. Goolsby and Shelby D. Hunt
Frameworks for Analyzing Marketing Ethics - Gene R. Laczniak
Normative Perspectives for Ethical and Socially Responsible Marketing - Gene R. Laczniak and Patrick E. Murphy
Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis - Gene R. Laczniak and Patrick E. Murphy
Exonerating Unethical Marketing Behaviors: A Diagnostic Framework - Oswald Mascarenhas
Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators - P. E. Murphy
Global Marketing Ethics: A Communicative Approach - Alexander Nill
A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics - Kumar C. Rallapalli
Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing - Donald P. Robin and R. Eric Reidenbach
Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics - N. Craig Smith
Marketing Strategies for the Ethics Era - N. Craig Smith
A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - Craig Thompson
Ethical Theory, Societal Expectations and Marketing Practices - Clarence C. Walton
VOLUME FOUR: ETHICAL ISSUES IN MARKETING
The Image of Advertising Truth: Is Being Truthful Enough? - Boris W. Becker
Marketing, Ethics, and Morality - George G. Brenkert
Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility - George G. Brenkert
Consumer Online Privacy: Legal and Ethical Issues - Eve Caudill and Patrick E. Murphy
Company Advertising with a Social Dimension: The Role of Noneconomic Criteria - Minette E. Drumwright
A Method for Evaluating the Ethics of Fear Appeals - Charles R. Duke et al
A Framework for Personal Selling and Sales Management Ethical Decision Making - O. C. Ferrell, Mark W. Johnston and Linda Ferrell
Marketing and the Notion of Well-Being - Paul Gibbs
Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising? - Morris B. Holbrook
Deception in marketing research: Ethical, Methodological, and Disciplinary Implications - Allan J. Kimmel and N. Craig Smith
What Consumerism Means for Marketers - Phillip Kotler
The Morality (?) of Advertising - Theodore Levitt
Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations - Nicholas McClaren
An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective - P. E. Murphy, G. R. Laczniak and G. Wood,
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising - Richard W. Pollay
Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising - Richard W. Pollay and Banwari Mittal
Ethical Issues in Marketing Strategy and Implementation - John A. Quelch and N. Craig Smith
Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments - Nicholas J. C. Santos and Gene R. Laczniak
Ethics and Public Policy Implications of Research on Consumer Well-Being - M. Joseph Sirgy
Ethics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald Zaltman
The role of religiosity in business and consumer ethics: A review of the literature - S. J. Vitell
VOLUME FIVE: NEW AND EMERGING ISSUES IN MARKETING
Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing - Abela and Murphy
'Says Who?!' How the Source of Price Information and Affect Influence Perceived Price (Un)fairness - Margaret C. Campbell
Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives, - C. B. Bhattacharya and Sankar Sen
The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions - Pierre Chandon and Brian Wansink,
Nudge Your Customers Toward Better Choices - Daniel G. Goldstein et al
How Mainstream Consumers Think About Consumer Rights and Responsibilities - Paul C. Henry
Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives - Julie R. Irwin and Rebecca W. Naylor
Why We Boycott: Consumer Motivations for Boycott Participation - Jill Gabrielle Klein, N. Craig Smith and Andrew John
Ethical Beliefs and Information Asymmetries in Supplier Relationships - Kelly D. Martin and Jean L. Johnson
Commercializing Social Interaction: The Ethics of Stealth Marketing - Kelly D. Martin, and N. Craig Smith
The Dishonesty of Honest People: A Theory of Self-Concept Maintenance - Nina Mazar, On Amir and Dan Ariely
Moral Identity and Judgments of Charitable Behaviors, - Americus Reed, Karl Aquino and Eric Levy
Placebo Effects of Marketing Actions: Consumers May Get What They Pay For - Baba Shiv, Ziv Carmon, and Dan Ariely
Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility - N. Craig Smith, Guido Palazzo and C. B. Bhattacharaya
Consumer ethics research: Review, synthesis and suggestions for the future - S. J. Vitell
Descriere
This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.