Internationalizing Firms: International Strategy, Trends and Challenges
Autor Adriana Calvelli, Chiara Cannavaleen Limba Engleză Hardback – 23 oct 2018
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 575.26 lei 6-8 săpt. | |
Springer International Publishing – 22 dec 2018 | 575.26 lei 6-8 săpt. | |
Hardback (1) | 725.72 lei 6-8 săpt. | |
Springer International Publishing – 23 oct 2018 | 725.72 lei 6-8 săpt. |
Preț: 725.72 lei
Preț vechi: 885.02 lei
-18% Nou
Puncte Express: 1089
Preț estimativ în valută:
138.99€ • 143.20$ • 116.43£
138.99€ • 143.20$ • 116.43£
Carte tipărită la comandă
Livrare economică 24 februarie-10 martie
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9783319915500
ISBN-10: 3319915509
Pagini: 252
Ilustrații: VII, 232 p. 6 illus., 2 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.54 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
ISBN-10: 3319915509
Pagini: 252
Ilustrații: VII, 232 p. 6 illus., 2 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.54 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
Cuprins
1. Determinants of Internationalization.- 2. International Strategy.- 3. Market Entry Strategy.- 4. Outsourcing and Reshoring.- 5.Key Risks of Internationalization.- 6. The Role of Culture in Internationalization.
Notă biografică
Adriana Calvelli is Professor of International Management at the Parthenope University of Naples, Italy, where she conducts innovative research on internationalization and SMEs. Adriana has written many books and published papers in journals on international strategy, entrepreneurship, and cross-cultural management.
Chiara Cannavale is Professor of Cross-cultural Management and International Management at the Parthenope University of Naples, Italy. President of the International Association of Cross-cultural Competence and Management (IACCM), Chiara has published several works on international strategies towards transition, cultural competences, and the impact of culture on international management, innovation and entrepreneurship.
Chiara Cannavale is Professor of Cross-cultural Management and International Management at the Parthenope University of Naples, Italy. President of the International Association of Cross-cultural Competence and Management (IACCM), Chiara has published several works on international strategies towards transition, cultural competences, and the impact of culture on international management, innovation and entrepreneurship.
Textul de pe ultima copertă
This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and leaders of international firms.
Caracteristici
Offers an up-to-date analysis of the processes required when companies choose to internationalize Presents a new framework based on the re-interpretation of the RBV Showcases a number of firms that have chosen to enter new markets, and outlines the drivers behind internationalization as well as the risks involved