Internet Marketing and Big Data Exploitation

en Limba Engleză Paperback – 2015

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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Specificații

ISBN-13: 9781349504145
ISBN-10: 1349504149
Pagini: 287
Ilustrații: X, 287 p.
Dimensiuni: 140 x 216 x 16 mm
Greutate: 0.35 kg
Ediția:1st ed. 2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

1. The Online World 2. Big Data and Analytics 3. Opportunities 4. Technology 5. Capabilities 6. i-Strategy 7. Marketing Mix 8. Websites 9. Social Media 10. Blog, Tweets and Apps 11. Online Retailing 12. Online Service Firms 13. Public Sector Online 14. Online Governance 15. Future Innovation Opportunities

Notă biografică

Prior to entering academia, Professor Ian Chaston worked in advertising and brand management. Having joined Plymouth University's Business School, UK, he was involved in researching the provision of Government-funded training programmes for entrepreneurial businesses in both the UK and overseas. As an Adjunct Professor at the University of Auckland, his research interests include entrepreneurship, marketing and public sector management.

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