Cantitate/Preț
Produs
Total produse
Vezi coșul
Asian Brand Strategy: How Asia Builds Strong Brands de M. Roll

Asian Brand Strategy: How Asia Builds Strong Brands

Autor M. Roll
en Limba Engleză Hardback – 17 oct 2005
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 37772 lei  6-8 săpt.
  Palgrave Macmillan UK – 2006 37772 lei  6-8 săpt.
Hardback (1) 38807 lei  6-8 săpt.
  Palgrave Macmillan UK – 17 oct 2005 38807 lei  6-8 săpt.

Preț: 38807 lei

Nou

Puncte Express: 582
Preț estimativ în valută:
7427€ • 7715$ • 6169£

Carte tipărită la comandă

Livrare economică 01-15 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781403992796
ISBN-10: 1403992797
Pagini: 254
Ilustrații: XVIII, 254 p.
Dimensiuni: 140 x 216 x 21 mm
Greutate: 0.6 kg
Ediția:2006
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Introduction Branding - The driver of a successful business strategy Transforming the way we understand Asian cultures and consumers Asian country branding Celebrity branding in Asia Asian brand strategy Successful Asian brand cases Aspiring Asian brand cases 10 steps to build an Asian brand Asian brands towards 2020 - A new confidence in the boardroom Conclusion Appendix - Brand Valuation

Recenzii

'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.' - Kevin Lane Keller, Professor of Marketing, Tuck School of Business
'Martin Roll's book Asian Brand Strategy has the serious theoretical framework which underpins any real understanding of the role of branding in business. And it has the practical pointers which make it useful for anyone wanting to implement a brand strategy. I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy.' - Ho Kwon Ping, Executive Chariman, Banyan Tree Resorts
'Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region.' - Minsok Pak, Principal, McKinsey & Co.
'Highly readable...sprinkled with interesting case studies that will appeal to the layman as much as the expert.' - The Telegraph

Notă biografică

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.