Too often the sales process is all about fear. Customers are afraid they will be talked into making a mistake and salespeople dread being unable to make the deal and make their quotas, leaving no one happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. This book offers the new way to transform a sales culture with clarity, authenticity and emotional intelligence.