The history of exchange-listed real estate companies is comparatively short and little academic research has been published on financial market communication in this sector in recent years. But are there significant distinctions in Investor Relations between real estate and other companies? How does the interaction of PR and IR work in day-to-day business? What are typical job descriptions and career perspectives? How do German (real estate) companies measure successful IR?
"Financial Market Communication of Real Estate Companies" was the title of a project course at the European Business School (EBS) in the summer term 2007, in which the students undertook to find answers to these and further questions. This book - published as volume 11 of the "DIRK-Forschungsreihe" - is a compilation of articles presenting the findings of their research. It covers a wide range of financial communication topics from a presentation of the conceptual design of Investor Relations departments and an analysis of communication strategies to an empirical validation of the theoretical concepts.