Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers: ConsumAsian Series
Autor John McCreeryen Limba Engleză Paperback – 6 apr 2000
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Specificații
ISBN-13: 9780700713585
ISBN-10: 0700713581
Pagini: 278
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria ConsumAsian Series
Locul publicării:Oxford, United Kingdom
ISBN-10: 0700713581
Pagini: 278
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria ConsumAsian Series
Locul publicării:Oxford, United Kingdom
Recenzii
'this book aptly reflects contemporary Japan its greatest contribution is the encyclopedic presentation of the Hakuhodo and HILL research. In combination with the author's own ethnographic descriptions, this data should be a welcome resource for others studying the consumer society of today's Japan.' - Millie Creighton, Monumenta Nipponica
'Stimulating book.' - Dr. Flavia Monceri, Bulletin of the European Association for Japanese Studies
'absorbing and stimulating' - The Japan Society
'Stimulating book.' - Dr. Flavia Monceri, Bulletin of the European Association for Japanese Studies
'absorbing and stimulating' - The Japan Society
Cuprins
Introduction; Chapter 1 Material Conditions; Chapter 2 Emotional Responses; Chapter 3 That ‘Typical Japanese’, The Baby Boomer Salaryman; Chapter 4 Women Spread their Wings; Chapter 5 Ideal Couples and Other Choices; Chapter 6 What’s Happening to the Children?; Chapter 7 Growing Old in an Aging Japan; Chapter 8 Real Places, Imaginary Spaces; Chapter 9 Putting Japan in Perspective;
Descriere
This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.