Cantitate/Preț
Produs
Total produse
Vezi coșul
Lead Community Fundraising: Successfully Connecting People Digitally de Linda Mareen Neugebauer

Lead Community Fundraising: Successfully Connecting People Digitally: Management for Professionals

Autor Linda Mareen Neugebauer, Irene Zanko
en Limba Engleză Paperback – 2 iul 2022
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 37207 lei  6-8 săpt.
  Springer International Publishing – 2 iul 2022 37207 lei  6-8 săpt.
Hardback (1) 37207 lei  6-8 săpt.
  Springer International Publishing – iul 2021 37207 lei  6-8 săpt.

Din seria Management for Professionals

  • 17% Enterprise Governance of Information Technology: Achieving Alignment and Value in Digital Organizations
    Preț: 36134 lei
  • 19% Sales Excellence: Systematic Sales Management
    Preț: 51716 lei
  • The Scrum Culture: Introducing Agile Methods in Organizations
    Preț: 25543 lei
  • Case Studies on Sustainability in the Food Industry: Dealing With a Rapidly Growing Population
    Preț: 36144 lei
  • The Product Manager's Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management
    Preț: 34956 lei
  • 19% Global Manufacturing Management: From Excellent Plants Toward Network Optimization
    Preț: 52124 lei
  • 17% Effective Complaint Management: The Business Case for Customer Satisfaction
    Preț: 52785 lei
  • 17% Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics
    Preț: 42748 lei
  • 15% Strategic Management Accounting: A Practical Guidebook with Case Studies
    Preț: 57359 lei
  • Business Process Management Cases: Digital Innovation and Business Transformation in Practice
    Preț: 59919 lei
  • Successful Management Strategies and Tools: Industry Insights, Case Studies and Best Practices
    Preț: 39703 lei
  • TA-Q-BIN: Service Excellence and Innovation in Urban Logistics
    Preț: 38233 lei
  • 14% The Economic Value of Digital Disruption: A Holistic Assessment for CXOs
    Preț: 61216 lei
  • 17% The Right Sensory Mix: Decoding Customers’ Behavior and Preferences
    Preț: 42917 lei
  • Responsible Procurement: Leading the Way to a Sustainable Tomorrow
    Preț: 35992 lei
  • 15% Marketing Renewable Energy: Concepts, Business Models and Cases
    Preț: 52654 lei
  • 17% Designing Performance Measurement Systems: Theory and Practice of Key Performance Indicators
    Preț: 39523 lei
  • 18% Sustainable Fashion: Governance and New Management Approaches
    Preț: 45339 lei
  • Design Thinking for Strategy: Innovating Towards Competitive Advantage
    Preț: 35800 lei
  • 19% Product Information Management: Theory and Practice
    Preț: 42581 lei
  • Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture
    Preț: 18509 lei
  • Business Model Design Compass: Open Innovation Funnel to Schumpeterian New Combination Business Model Developing Circle
    Preț: 30763 lei
  • Marketing Wisdom
    Preț: 15857 lei
  • 15% Operational Logistics: The Art and Science of Sustaining Military Operations
    Preț: 42604 lei
  • 19% Art Wealth Management: Managing Private Art Collections
    Preț: 42399 lei
  • Digital Pricing: A Guide to Strategic Pricing for the Digital Economy
    Preț: 48656 lei
  • 18% Enterprise Governance of Information Technology: Achieving Alignment and Value, Featuring COBIT 5
    Preț: 68830 lei
  • The Modern Lean Enterprise: From Mass Customisation to Personalisation
    Preț: 39790 lei
  • 17% Lean Management for Small and Medium Sized Enterprises: Adapting Operations to Changing Business Environment
    Preț: 52670 lei
  • 15% Customer Success Management: Helping Business Customers Achieve Their Goals
    Preț: 61934 lei
  • 17% Project Finance: Structuring, Valuation and Risk Management for Major Projects
    Preț: 52567 lei
  • 20% Toolbox Digital Business: Leadership, Business Models, Technologies and Change
    Preț: 63380 lei
  • 20% Managing Industrial Services: From Basics to the Emergence of Smart and Remote Services
    Preț: 56719 lei
  • 20% Cultivating Organizational Excellence: A Practitioner’s View
    Preț: 56719 lei
  • Start-up: A Practical Guide to Starting and Running a New Business
    Preț: 35679 lei
  • 19% Aviation Risk and Safety Management: Methods and Applications in Aviation Organizations
    Preț: 45491 lei
  • 17% Build Your Own Blockchain: A Practical Guide to Distributed Ledger Technology
    Preț: 36279 lei
  • Future Telco: Successful Positioning of Network Operators in the Digital Age
    Preț: 21654 lei
  • 17% IT Management in the Digital Age: A Roadmap for the IT Department of the Future
    Preț: 36191 lei
  • Advanced Planning in Supply Chains: Illustrating the Concepts Using an SAP® APO Case Study
    Preț: 49122 lei
  • 17% Big Data in Energy Economics
    Preț: 36215 lei
  • Divestitures and Spin-Offs: Lessons Learned in the Trenches of the World’s Largest M&A Deals
    Preț: 50017 lei
  • 15% Industrial Project Management: International Standards and Best Practices for Engineering and Construction Contracting
    Preț: 57611 lei
  • Sustainable Aviation: A Management Perspective
    Preț: 39675 lei
  • 17% Global Marketing Strategy: An Executive Digest
    Preț: 36452 lei
  • 18% Enterprise Portfolio Governance: How Organisations Optimise Value From Their Project Portfolios
    Preț: 88353 lei
  • Leadership Strategies for Women: Lessons from Four Queens on Leadership and Career Development
    Preț: 27402 lei
  • UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience
    Preț: 22761 lei
  • Green China: Sustainable Growth in East and West
    Preț: 15731 lei

Preț: 37207 lei

Nou

Puncte Express: 558
Preț estimativ în valută:
7120€ • 7489$ • 5949£

Carte tipărită la comandă

Livrare economică 08-22 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783030778514
ISBN-10: 3030778517
Pagini: 188
Ilustrații: XV, 188 p. 64 illus., 10 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.3 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Springer
Seria Management for Professionals

Locul publicării:Cham, Switzerland

Cuprins

Chapter 1. How digitalization is changing the world.- Chapter 2. Where are we currently in digital fundraising?.- Chapter 3. New digital world, new digital terms.- Chapter 4. All about lead community fundraising.- Chapter 5. Lead community.- Chapter 6. This is how lead community fundraising works: the campaign.- Chapter 7. This is how lead community fundraising works: the multi-cycle.- Chapter 8. This is how lead community fundraising works: the how to do guide.- Chapter 9. This is how lead community fundraising works: the team.- Chapter 10. This works in lead community fundraising: more than 20 international examples.- Chapter 11. The most important information.- Chapter 12. And what's next?.

Notă biografică

Linda Neugebauer studied business administration in Germany and specialized in fundraising management at Indiana University, Center on Philanthropy, USA. She worked in leading positions at international organizations. She is co-founder and managing director of the Spanish fundraising agency Prosocial and founder and president of OCEAN US. She is a fundraising tutor, among others in Philanthropic Psychology in all Spanish-speaking countries.


Dr. Irene Zanko studied journalism and communication science in Vienna, dealt with reception typologies in her dissertation, was a speaker at the Austrian fundraising congress and works as a senior copywriter at DIRECT MIND.  


Textul de pe ultima copertă

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.

Caracteristici

Offers a new concept for digital fundraising through lead communities Contains 45 practical examples Provides basic knowledge on a novel topic