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Start-up: A Practical Guide to Starting and Running a New Business: Management for Professionals

Autor Tom Harris
en Limba Engleză Paperback – 28 dec 2018
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools. 

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Specificații

ISBN-13: 9783030068714
ISBN-10: 3030068714
Pagini: 146
Ilustrații: VII, 146 p.
Dimensiuni: 155 x 235 x 27 mm
Greutate: 0.23 kg
Ediția:Softcover reprint of the original 2nd ed. 2019
Editura: Springer International Publishing
Colecția Springer
Seria Management for Professionals

Locul publicării:Cham, Switzerland

Cuprins

Introduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.

Notă biografică

Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom’s current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

Textul de pe ultima copertă

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.



Caracteristici

Contains a step-by-step process for not only writing a business plan but actually designing your business Provides practical advise based on real start-up experiences and strategic insight Offers an easy to read style with abundant use of examples, exercises, diagrams and checklists

Descriere

Descriere de la o altă ediție sau format:
So your dream is to start your own business. But how do you know if it will work and how do you make it a reality?
Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.
The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.