Start-up: A Practical Guide to Starting and Running a New Business
Autor Tom Harrisen Limba Engleză Paperback – 13 oct 2010
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Specificații
ISBN-13: 9783642069536
ISBN-10: 3642069533
Pagini: 176
Dimensiuni: 155 x 235 x 9 mm
Greutate: 0.25 kg
Ediția:Softcover reprint of hardcover 1st ed. 2006
Editura: Springer
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 3642069533
Pagini: 176
Dimensiuni: 155 x 235 x 9 mm
Greutate: 0.25 kg
Ediția:Softcover reprint of hardcover 1st ed. 2006
Editura: Springer
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
Public țintă
Professional/practitionerDescriere
So
your
dream
is
to
start
your
own
business.
But
how
do
you
know
if
it
will
work
and
how
do
you
make
it
a
reality?
Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.
The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.
Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.
The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.
Cuprins
How
good
is
your
idea?.-
How
can
you
protect
your
ideas?.-
What
is
a
company?.-
How
do
you
market
your
product?.-
How
do
you
finance
your
business?.-
How
do
you
create
a
financial
model?.-
How
do
you
write
a
business
plan?.-
Your
role
and
your
team.-
Closing
remarks.
Caracteristici
One-stop-shop
for
people
with
a
bright
idea
but
little
business
experience
Takes the entrepreneur-to-be by the hand in the challenging venture ahead of them
Easy to read style with abundant use of examples, excercises, diagrams and checklists
Takes the entrepreneur-to-be by the hand in the challenging venture ahead of them
Easy to read style with abundant use of examples, excercises, diagrams and checklists
Notă biografică
Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom’s current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.
Textul de pe ultima copertă
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.