Lead Generation For Dummies
Autor D Rothmanen Limba Engleză Paperback – 8 mai 2014
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Specificații
ISBN-13: 9781118816172
ISBN-10: 111881617X
Pagini: 384
Ilustrații: black & white illustrations, black & white tables, figures
Dimensiuni: 187 x 235 x 21 mm
Greutate: 0.5 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 111881617X
Pagini: 384
Ilustrații: black & white illustrations, black & white tables, figures
Dimensiuni: 187 x 235 x 21 mm
Greutate: 0.5 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Our primary target audience is any individual who is responsible for marketing or lead generation at their company. Our primary audience spans B2B, B2C, small business, and enterprise marketers.Cuprins
Notă biografică
Dayna Rothman is the senior content marketing manager at Marketo, a leader in the marketing automation space. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog, which receives more than 400,000 unique visitors per year. Dayna has also been featured as one of the top 25 content marketers to watch according to Kapost, and one of the top 50 content marketing influencers according to Onalytica.
Descriere
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how.