Hit Your Company's Sweet Spot... The sweet spot is that moment in sports when effort and talent combine perfectly to produce smooth and successful execution. When baseball's best hitters find the sweet spot, they can make the hardest task in sports look easy. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? Now you can. When you bring innovative branding and marketing together with smart leadership and great products, making customers happy is a walk in the park. If you want to learn how to align all the parts of your business to create a competitive advantage-and long-lasting success-it's time to find your Sweet Spot. "Arun Sinha confronts the realities of marketing. The book is packed with contemporary examples. An easy and compelling read." -Ram Charan, bestselling coauthor of Execution and Confronting Reality "Sweet Spot demystifies and simplifies the complexity surrounding marketing and branding. Sinha's personal storytelling, experience, and business examples provide an easy framework for achieving marketing nirvana and creating business advantage." -Allan Steinmetz, CEO, Inward Strategic Consulting, Inc. "I am in heated agreement with Arun Sinha that success comes to those companies where marketing is central to the business. The question is how to actually make this happen. Arun gives us a thorough examination of what the world's best companies do specifically to maximize their marketing game, and how they get all the pieces of the organization in perfect alignment to hit the 'sweet spot' of success." -Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide